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- How Much Are Agencies' Ideas Worth? When marketers cut costs, everyone can suffer. But agencies can also be their own worst enemy.
- What You Can Learn From One of the Ad Greats...treated them. ABOUT THE AUTHOR Milt Weinstock is CEO of consultancy
Stone SoupMarketing. He worked at Grey Worldwide for almost 35 years. Relationships are...
- Tailor Net research to Web's strengths...could give us the best of both key market research tools in the near future. Ms. Chapman is president,
Stone SoupMarketing, Ossining, N.Y.