LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Exclusivity Ruins Authenticity...use something completely different in another. For example, you might use brown
sugarfor baking chocolate chip cookies, super-fine sugar for making raspberry sorbet...
- Lowdown: See CoverGirl's First Cover Boy in New Ad...including Sofia Vergara , Katy Perry , Amy Pham , beauty blogger Nura Afia and
SugarSymphony YouTubers Chloe and Halle . Ms. Afia, who makes a brief non...
- Kellogg's Answers Consumers' Cries for Cinnamon Frosted Flakes...100 different flavor variations to get the right combination of cinnamon and
sugarto really support the Frosted Flakes brand," said Joanna Grennes, senior director...
- PepsiCo CEO on Trump Win: 'Our Employees Are All Crying' Indra Nooyi says her company is in 'mourning' over election results.
- Soda Marketers Lose Again: Chicago's Cook County Passes Tax...Francisco, Oakland and Albany passed a 1-cent-per-ounce tax on
sugar-sweetened beverages. Voters in Boulder, Colo., approved a 2-cent per ounce...
Warner Bros Theatre Ventures: Wonka-fy New York City Agency: AKA NYC, Media: TV/Video