LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Does Your Brand's Personality Come Through In Social Media?If Your Brand Is 'Badass' Better Make Sure Your Social Content Delivers
- Does Your Brand's Personality Come Through In Social Media?Product updates and tweets maintain information flow, but companies must focus on conversation with fans, where the voice matches the product's personality.
- Five Ways To Get More Out of Your Digital AgencyStay focused on the campaign goals, short and long-term objectives and your digital or social media agency's roll in the campaign.