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- Coors Light Gets New Look, Miller Lite Targets Biculturals...The Miller Lite ads, which are by TBWA and multicultural shop
Team Ignition, feature a bilingual storekeeper named Fred. "We have to recognize that more...
- So Long Soccer Mom? Carmakers Shift Marketing Aimed at WomenWith women's buying -- and driving -- power on the rise, portrayals of soccer moms or arm candy aren't going to cut it.
- Takeaways for the Hispanic Market from the Auto Industry...consumer will pay off. Danielle Austen, Managing Partner and CEO of
Team Ignition, Nissan's agency, showcased this concept with the Versa campaign "Innovacion a...