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- Ivanka Fights to Protect Her First NameAs a brand, Trump has been famous for years. Now the First Daughter wants to stand alone.
- Inside Super Bowl War Room, Hyundai Goes For Restraint Over 'Oreo Moments' Hyundai didn't even try to dazzle the Twitter masses with an Oreo moment last night.
- Brands Should Stop Trying to Be Publishers Marketers needs to stay on consumers' radar. But there are better ways than building a whole publishing operation.
- As a 'Jamerican,' I Commend Volkswagen's CMO for Pushing Forward...with great creative and leave other ideas where they belong, on
the cutting roomfloor. ABOUT THE AUTHOR Carol Watson is founder of cross-cultural...
- Why Ad Holding Companies Should Behave More Like Venture Capitalists...ad agency knows that a lot of ideas get left on
the cutting-roomfloor. Sometimes they're inconsequential ideas about a particular media choice...