The Hucksters is a streamlined, creative advertising agency that operates without the bureaucracy, trappings or expense of traditional agencies. We took our name from Frederic Wakeman's 1947 pulp novel The Hucksters, the story of an adman with ideals who registers a lone voice of dissent among a chorus of agency yes-men.
But we've adopted more than the name. We've adopted the spirit of the age. We believe in civility, not as some charming period piece, but as the cornerstone of all our relationships. But mostly, we're called The Hucksters because we're here to sell. And that's what we do.