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- Personality Types Matter More Than Job Titles...try and imagine different ways to assemble an agency, rethinking all
the intangiblesthat lead to innovative ideas and original creative work. In place of...
- What's the Deal for Guys? It's All About the Bragging Rights.Men have been doing their own shopping for some time now, and guys like saving money as much as anyone. Yet men's relationship with coupons and deals remains ambiguous and largely unexplored. Until now.
- Are Fake Stores a Compliment to Western Retailers in China?...Kunming retailers have unquestionably boosted Apple's sales. But what about
the intangibles? Isn't Apple's brand at risk? Potentially, yes. If the store...
- How Will Citizen Murdoch's U.S. Empire Fare in Scandal's Wake?The hacking scandal that has ousted top News Corp. executives on both sides of the Atlantic, not to mention the head of Scotland Yard, still isn't likely to seriously shake the company's U.S. empire. Here's why.
- Wanted: A Way to Objectively Measure Your Brand's Value...brands are and what they aren't. It would mean swapping
the intangibleswe can describe only by metaphor for input we can specify and...