- Study Uses Data to Track Consumer Emotions When They Buy...by marketers to communicate brand messages based on emotional states that would
triggerpurchase. The system combines data that's automatically generated by mobile devices...
- The Next Frontier in Digital Media Will Be Connected ProductsConnected products will become media channels for brands, using data to offer consumers real-time interaction, Niall Murphy writes.
- Verizon's New Content Marketing Tech Website Hits A Snag A new tech blog, brought to you by Verizon, gets a frigid response from other tech blogs.
- So You've Made Some Content, Now What Do You Do With It?Smart marketers such as GE, Maybelline and others are thinking about distribution from the outset.
- Anytime Fitness Looks Past Body Image In National CampaignA new campaign for Anytime Fitness gets away from the muscle-bound messaging of typical gym ads.