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- The Electric-Car Revolution Has a Real Problem...an electric drivetrain into mainstream models will help cut costs, it could
turnoff green buyers who want to showcase their environmental credentials. The strategy...
- What You Can Learn From the Social Media Crisis That Wasn'tEven Ad Age makes mistakes -- with a little help from our robot friends. But pretending something didn't happen isn't the answer.
- Netflix Tops Ad Age's 2016 Marketer A-List...has become proficient in creating content that gets shared and reshared. In
turn, fans generate their own memes, gifs and videos that their friends then...
- How to Reach Your Real-Time Personalization GoalsDelivering experiences relevant to a customer's current context can increase impact and return on investment for each engagement.
- Exclusivity Ruins Authenticity...require professional influencers -- people who make a living working with brands -- to
turndown other paying gigs. Exclusivity reduces the number of potential employers for...
Ad Council: Our Turn to Help - Louisiana Flood Relief Agency: GSD&M Media: TV/Video