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- The Creativity Top 5: The Best Brand Ideas of the WeekA PSA in porn, um, clothing; a stinky hydrogen vehicle strategy; and a breastfeeding muscleman are some of the top moves of the week.
- Why So Many YouTube Networks Are Hosting Their Own NewFronts EventsFullscreen, Machinima and StyleHaul plan to use their NewFronts presentations to reintroduce themselves to advertisers.
- Coca-Cola Puts Media Into Agency Review...Group will participate along with three agencies that Coke works with globally:
UM, MediaCom and Carat /Dentsu. The review is expected to conclude later this...
- Are the NewFronts Big Business? Media Buyers Sound OffFor
UMChief Investment Officer David Cohen, this year's NewFronts began way before the official start date approaching on April 27. It was February...
- Can John Legend, Soap Divas Prop Up Pop?...announced it has enlisted the likes of John Legend, Tyra Banks and,
um, Alan Thicke in a bid to steal upfront dollars from lifestyle platforms...