LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- How to Protect Your Brand From Landing on Bad WebsitesHere are some simple ways to protect your programmatic ads from appearing on fake news sites, writes Eric Franchi, cofounder of Undertone.
- In the Pink: Sightings of Slimmer Energizer Bunny Will Multiply...we're going to do a lot with digital and social," including
Undertoneads, 6-second YouTube bumper ads, and a Snapchat lens, allowing consumers...
- Chipotle's Comeback Plan: Company-Wide Meeting and Marketing...Creative and Development Officer Mark Crumpacker. Humility is likely to be an
undertonein some of the marketing, Mr. Crumpacker said. Ms. Yohn said "communications...
- What Digicel's Next-Level Ad-Blocking Means for AdlandOne phone carrier's move to ban ads that don't pay their way isn't a big deal in isolation, but the ripple effects could be significant.
- Yes, There Is a War on Advertising. Now What?Ads are being cast as the enemy as consumers find more and more ways to block them.