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- How to Reach Your Real-Time Personalization GoalsDelivering experiences relevant to a customer's current context can increase impact and return on investment for each engagement.
- Best Practices for Real-Time Personalization Today's customers want more than anonymous, one-size-fits-all transactions. They expect you to provide experiences relevant to their situation, needs and preferences.
- How to Not Lose Your Marketing Job to a Machine...Programmatic media is growing at 50% per year. Marketing automation systems like
Unica, Eloqua and Campaign Manager are now mainstream among leading clients. Intelligent agents...
- DMA, Ad Agencies and Data Tech Firms Were Clinton Foundation Funders...000 and $500,000 to speak for IBM-owned marketing-cloud firm
Unica. Another big industry name that shows up on the list of Clinton...
- B-to-B Marketers are Missing the Human Element in Marketing Automation...the hottest item on the auction block -- in addition to Silverpop, ExactTarget,
Unicaand Eloqua have all been acquired within the last few years. What...