LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Five Keys to Branded-Entertainment SuccessAs shout-as-loud-as-you-can marketing is proven less effective every day, marketers are looking for ways to get closer to their customers and prospects. Brands want to deliver engaging, entertaining and educational messages in environments they create, not in spaces they rent.
- MetaCreations acquires Viewpoint DigitalMetaCreations Corp., through its subsidiary Metastream, agreed to acquire
Viewpoint Digital, a wholly owned subsidiary of Computer Associates International. Metastream, a rich-media Web infrastructure...