While we would like to have seen Einstein put brush to canvas, we’re not sure that the Museum of Modern Art would have hung his version of Les Demoiselles d’Avignon on even a basement wall. But (and there’s always a ‘but’), we’re not saying that Einstein couldn’t have inspired Picasso to do even better… and vice versa.
The art and science of effective ideas
Communication is neither art, nor science, but rather the calculated combination of both. At Volcano, we encourage an intimate relationship between strategy and creative -- a collaboration of two very different schools of thought. We bring the best brand scientists and the most pioneering communication artists together, both to critique and inspire each other, every step of the way.
This people-centric approach ensures that whether we’re strategising or finalising creative, there is always a second point of view to question, tweak and push every idea to where it should be -- a combination of both Pablo’s flair and Albert’s genius.