LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Dannon Inviting Agencies to Pitch for Content Projects...for a portion of the Coke media agency business; PR agency
Weber Shandwickexpanded and revamped a local creative offering through a new subsidiary; and...
- Crisis Management No Longer Domain of Just PR Agencies...digital media buying and content creation. Among those PR agencies are
Weber Shandwick, Edelman , Ketchum and Cohn & Wolfe . It's all part of the merging...
- 360i Encroaches On PR Agency Turf With Crisis Management Service...spent the past few years investing in digital media buying and content creation. Among those PR agencies are
Weber Shandwick, Edelman , Ketchum and Cohn & Wolfe .
- How KFC Is Fighting Rumors of Scary Mutant Chickens in China...that has been an issue for KFC.) Darren Burns, president of
Weber ShandwickChina, said he would advise clients to go on the offensive if...
- NBC, Walgreens Go Big for Red Nose Day's American Debut NBC, Walgreens and M&M's are using the full weight of their brands to rally the nation around Red Nose Day on May 21.