LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- This Chinese Ad Caused an International Outcry; Now the Brand Is Trying to Erase It...length Chinese spot was still viewable early Friday on the brand's
- Marketers, Take Note of These New Google ProductsGoogle announced an array of new products at its I/O conference. Here's what marketers need to know.
- Tencent's Quarterly Online Ad Revenue Jumps 73%...the first quarter, the Shenzhen-based company said on Wednesday. After converting
- Dentsu Aegis Network Buys Hot Chinese Agency With Focus on Mobile, Retail, WeChat...online retail commerce and mobile capabilities, including for hot all-purpose app
- How China's Crackdown on Entertainment Content Impacts BrandsOne reality show in China has $232 million in ad and sponsorship money lined up for the next season. But censors targeted it.