LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Tapping Into the Programmatic TV Opportunity...way to make television work for advertisers when national is inefficient. In
WideOrbit's white paper on programmatic TV , Mr. Paskalis says, "[Programmatic TV] is...
- Geico Makes First Programmatic Spot Radio Buy on Katz's Open Exchange...isn't the only one attempting to bring programmatic selling to radio.
WideOrbitand Marketron are also experimenting with programmatic exchanges. And iHeartMedia, the parent...
- Newspapers Build Digital PortfoliosNEW YORK (AdAge.com) -- The nation's print media may be on life support, but some are quietly building digital portfolios again -- albeit on a smaller scale -- and some are starting to bear fruit.