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adage.com news

  • Eyes on Local TV as Marketers Look for Way to ConnectNEW YORK (AdAge.com) -- Local advertising is getting more attention, particularly as smaller marketers -- and national advertisers seeking to spend more heavily in specific regions and in smaller communities -- have grown more sophisticated. They are more eager to test out video advertising rather than relying entirely on direct mail, Yellow Pages and local newspapers.
  • Local News Needs to Be Better Than Prepackaged Fluff...and unwieldy. It even repurposes higher-aiming material from elder sibling WNBC-New York (an interview with NYC Police Commissioner Ray Kelly) in a way...
  • Local but lauded: `Gimme the Mike!'...Meredith and NBC station groups. Among them are NBC-owned & operated WNBC, New York; Fox affiliate KTVU, San Francisco; and ABC affiliate WSB, Atlanta. Post...
  • NBC LOOKS AT MADISON SQUARE GARDEN...could significantly enhance NBC's portfolio, particularly its flagship TV station, WNBC, New York. Currently, local Knicks and Rangers coverage is available to New Yorkers...