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- Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B...from 2001 to 2010, then left for a two-year stint at
XeroxCorp., where she served as VP-industry marketing. Ad Age caught up...
- With Some Advertisers Out, New York Mets Try Tech to Attract New Sponsor DollarsMore mobile beacons, LED signs and a a tech-centric suite are new additions the New York baseball team hopes will drive sponsorships.
- Six Things You Didn't Know About Y&R NY's Leslie Sims...now oversee creative for clients including Land Rover, Dell , Campbell Soup Co. ,
Xerox, Special Olympics and Partnership for a Healthier America. Though she's handling...
- A Radio Shack by Any Other Name Actually Might Have Survived Why is management so quick to change everything else, except a name that's past its prime?
- Seven B-to-B Marketing Trends That Will Shape 2015...shareable content through digital and social channels," said John Kennedy, CMO at
Xerox. "Where teams are doing really great work is in creating really good...