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- CAA Marketing rebrands half a year after Stagwell acquisition...the business, but they are really able to tap into the cultural
zeitgeist." CORRECTION: An earlier version of this article stated that CAA Marketing had...
- Tuesday Wake-Up Call: New Leadership For Vice? Plus, Another Worry For Ad Giants Some hedge funds are reportedly betting against the big holding companies to profit from "wrenching disruption."
- Wieden & Kennedy Is Ad Age's 2018 Agency of the Year...Sports while steering the massive Bud Light account into the pop-culture
zeitgeistwith the viral "dilly dilly" catchphrase. There were setbacks: The agency was...
- BBH Singapore Is Ad Age's 2018 International Agency of the Year...May and sung by local pop artist Tanya Chua, tapped into the
zeitgeistand was picked up on Facebook by AsianCrush, getting 28 million views...
- Bait & Win: What Super Bowl Trolling Teaches Us About the Future of MarketingAs Wendy's proved in the big game, marketers would do well to learn the art of trolling.