www.zulualphakilo.com (Warning: it's not your typical agency site. Or is it?)
In July 2016, the Toronto-based creative company became the first non-U.S. agency to win Ad Age's Small Agency of the Year top honour for the world. Headquartered in Toronto, Zulu Alpha Kilo enjoys a maverick position in the industry by daring to do things differently - and ultimately to the benefit of its clients.
Most notably, the agency passes on about 80% of all RFPs because of its no-spec policy. Zulu also challenged a rethink of the practice with a video that sparked dialogue between agencies and clients worldwide. Called “Say No to Spec”, the viral video illustrates how ridiculous it would be to ask other professions for free work.
Zulu's philosophy pays respect to the agency’s existing clients. Most agencies routinely divert and spread thin their resources when working on pitches. Zulu believes the talent clients pay for should always be focused on producing the best work for them versus new business clients.
This is just one of the reasons why Zulu’s client retention is so high. Despite pitching less, the eight-year-old agency has managed to grow with big name clients such as Audi, Bell Canada, Cineplex Entertainment, Corona and Modelo Especial, and Harley-Davidson, to name a few.
Zulu is a next generation agency in the business of transforming brands. Designers, technologists, writers, account people, producers and strategic planners all work together to get to the best creative product - whether that’s a piece of social content, a film or an immersive digital experience.
The company wants to work with clients who want to be active participants in the strategic and creative process from the outset rather than at the end of the journey. Fit is therefore key and something on which Zulu places tremendous emphasis in evaluating a potential opportunity.
The work it produces for its clients defies expectations. Zulu generated a 344% increase in website visits for ParticipACTION, a government organization dedicated to educating parents on the importance of keeping kids active, with a campaign that cleverly told consumers not to visit the website. Another content piece, made for Cineplex, Canada's largest theatre chain, Lily & the Snowman generated more than 30 million views and became one of the world's most talked about Christmas films.
The agency is looking to expand its offering with U.S. and global based clients.
If you want to bust open your category email us at:
Mike Sutton, President or Zak Mroueh, CCO & Founder
Zulu Alpha Kilo Twitter Feed
Awards & Accolades
- It's Not the Election, Stupid -- It's the Day After...of the Year winner and champion of the "Never Spec" movement,
Zulu Alpha Kilo. So we're researching loft spaces and found this little beauty...
- Smaller Isn't Necessarily Better, Says Ad Age's Small Agency of the Year...used to think the same things. When I first decided to launch
Zulu, I dreamt of one day having a small agency of 15 people...
- Ad Age's 2016 Small Agency Awards: See the Winners...also saw a few big risks. Three of the winning agenciesâ "
Zulu Alpha Kilo, Anonimo and Zambeziâ "cut ties with their biggest clients in order...
- Small Agency of the Year, Gold: Zulu Alpha Kilo In November, independent Toronto agency
Zulu Alpha Kiloreleased a video poking fun at advertising's pitch process. The film shows a customer asking people...
- Ad Age Honors Small AgenciesCanadian shop
Zulu Alpha Kilowas named Small Agency of the Year at the 2016 Ad Age Small Agency Awards, which salute outstanding independent shops...
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