×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DSP

A Demand-Side Platform (DSP) is a company that provides technology for media buyers to purchase ad placements, typically via bids in ad exchanges’ real-time auctions.