Last month in Los Angeles, Creativity, Droga5 and WME gathered together honorees of the 2014 Creativity 50 as well as a handful of C50 alumni for an intimate dinner of great food, drink and discussion. Amidst the revelry, we were able to extract a few words of wisdom from some of the celebrants: Helloflo Founder Naama Bloom, New York Times VP-Advertising Sebastian Tomich, Activision CEO Eric Hirshberg, Leo Burnett Toronto Chief Creative Officer Judy John, Spotify CMO Seth Farbman, Not Impossible Labs Founder Mick Ebeling and Hello Founder Craig Dubitsky.
Ms. Bloom has helped change the face of marketing to women with her wildly popular, irreverent films such as Camp Gyno, Full Moon Party and, more recently Postpartum: The Musical. The films promote her various kits catering to the needs of women - whether they're girls entering puberty, or new moms going through post-birth recovery. Ms. Bloom shares her thoughts about the right way to connect with today's consumers. Read Ms. Bloom's Creativity 50 profile here.
Through his company Not Impossible Labs, Mr. Ebeling has leveraged technology to help ALS victims regain control of their lives and empower amputees through 3D prosthetics. He's also using the knowledge he's gained from changing the world to help marketers give back as well. Read more about his efforts in his Creativity 50 profile.
Mr. Tomich oversees The New York Times' T Brand Studio, known for creating standout native advertising such as the "Women Inmates" piece for Netflix's "Orange Is the New Black" and "Grit and Grace" for Cole Haan, featured in this video. Here, he talks about the challenge of finding the right balance between great editorial and great advertising. Read the Creativity 50 piece on Mr. Tomich here.
As CCO of Leo Burnett, Toronto, Ms. John oversaw one of the past year's most inspiring campaigns. Always' "Like a Girl" turned what's typically seen as a pejorative statement as a platform for changing the way advertisers - and the world - speak to women. Ms. John discusses how the campaign surprised her and made her think more carefully about advertising should be made today. Read more about Ms. John and 'Like a Girl" in her Creativity 50 Q&A.
We have Mr. Dubitsky to thank for adding happiness to the oral hygiene aisle with his line of Hello products -- toothpaste, toothbrushes and mouthwash in whimsical designer packaging that stands out boldly against the tube traditionalists. Here, Mr. Dubitsky discusses how it's hard to be "simple" and the importance of bringing friendliness – not fear – to marketing. Read his Creativity 50 profile here.
Seth Farbman recently stepped into the CMO role at Spotify but previously served as Global CMO at the Gap, where he oversaw the noirish "Dress Normal" campaign directed by David Fincher via Wieden & Kennedy, New York. Here, he talks about how creativity shouldn't be overshadowed by data and the importance of giving your team room to breathe – and fail. Read the Creativity 50 story on Mr. Farbman here.