Madison+Vine
NBC, Dr Pepper Manage to Blur Commerce, Content Even More
'30 Rock' Commercial Points to New Direction in TV Advertising FULL ARTICLE
How Madison & Vine Moved to Silicon Valley
With Web Video on the Rise, Brands Are Increasingly Creating Their Own Digital-Entertainment Properties FULL ARTICLE
How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone'
Singer's Manager Dishes on All Those Product-Placement Deals (and Lack Thereof) in the Nine-Minute Video FULL ARTICLE
News
Why 'Modern Family' Still Drives Toyota
Product-Placement Deal Struck Well Before Automaker's Massive Recall FULL ARTICLE
'Unplugged' to Return to MTV, Courtesy Starburst
Adam Lambert Part of Effort to Help Seminal Music Series Make Comeback as Multiplatform Branded Venture FULL ARTICLE
How Lionsgate Plans to Take on 'Twitter Effect' for 'Kick-Ass'
Studio Synchs Film's Branded Facebook, MySpace, YouTube Pages Under One Platform FULL ARTICLE
Madison+Vine: Digital Entertainment
Electric Farm Entertainment
Studio Learned From Ambitious Projects 'Afterworld,' 'Gemini Division' and Applies Them to Splashy Branded Projects FULL ARTICLE
Matter Entertainment
Edelman Unit Ramps up Webisode Lineup, Hires Kontonis to Help Run Branded Entertainment FULL ARTICLE
Madison+Vine: Data
Nielsen IAG Top 10 Most-Recalled In-Program Placements: Dramas/Sitcoms
Feb. 1-28, 2010 FULL ARTICLE
Nielsen IAG PlaceViews Product-Placement Activity Report
NBC's 'The Jay Leno Show' and Coca-Cola the Highest Scoring Show and Brand of the Month FULL ARTICLE
Nielsen IAG Top 10 Most-Recalled In-Program Placements: Reality Series
January 4 - January 31, 2010 FULL ARTICLE
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