Madison+Vine
Huggies Sees the Funny Side of Parenting in U.K.
Kimberly-Clark Sponsors Comics' Riffs on Babies and Posts Their Shows FULL ARTICLE
Movie Posters We Like
A Look at Some Work for Upcoming Releases FULL ARTICLE
Movie Effort May Take Your Stunt-Promotion Virginity
Need Help Losing It? Call This Number FULL ARTICLE
A Look at Where Movie-Marketing Dollars Have Gone
Also: Execs Weigh in on the Challenges Facing Film Studios and Media Owners in Fragmented Landscape FULL ARTICLE
News
Ford Drives on 'Vampire Diaries' With Social-Media Twist
Use of Twitter Helps Reduce Distraction of Inevitable In-show Appearance FULL ARTICLE
How Much Can 'Jersey Shore' Cast Really Do for Marketers?
Snooki and the Situation Have to Work Hard to be More than 'Friends of the Brand' FULL ARTICLE
Why Movie Studios Should Check out Check-in Networks
Hollywood Could Start Rewarding Consumers for Their Movie Watching FULL ARTICLE
Was There a Marketing 'Switch' Again at the Box Office?
New Jennifer Aniston Film Might Have Fared Better if It Appealed More Directly to Men FULL ARTICLE
The Summer Movie Marketing Report Card -- in 3-D!*
What Did and Didn't Work for Studios This Season (*OK, So It's Not Really in 3-D) FULL ARTICLE
Sony's Lessons for How to Market a Summer Movie
Originality Matters, Twitter Not so Much, and Facebook Is a Must FULL ARTICLE
Interpreting the Box Office After 'Eat Pray Love' Opening Weekend
40% of 'Expendables' Audience Was Women FULL ARTICLE
Battle of Sexes Played Out in This Week's Movie Trailers
Boys Geek Out on 'Scott Pilgrim'; Manly Men Drafted by 'Expendables' FULL ARTICLE
Is Hollywood Suffering From Clip Overload?
Studios May Have Unwittingly Created a 'Freemium' Model With Extended Looks at Releases FULL ARTICLE
When Marketing Nostalgia, Showmanship Isn't Expendable
For Upcoming Stallone Movie, Lionsgate Keeps the Focus on the Star, and the '80s Flashbacks FULL ARTICLE
Madison+Vine: Digital Entertainment
Alloy Media & Marketing
Teen-Centric Company Behind 'Gossip Girls' Partners With Kmart for the Launch of 'First Day' FULL ARTICLE
Mitchum Sees Sales Lift From Branded-Entertainment Program
Brett Ratner-Created Online Contest Leads to Documentary Film, Increased Awareness FULL ARTICLE
If You Build a Web Series Around It, Will They Come?
For Some Brands, the Answer Is an Enthusiastic Yes; for Others, Not So Much FULL ARTICLE
American Family Insurance Extends Branded-Entertainment Platform
Bolstered by Strong ROI, Marketer Rolls Out Gaming Platform, Season Two of Scripted Web Series FULL ARTICLE
Madison+Vine: Data
Top 10 Best-Selling Video Games
May 2010 FULL ARTICLE
Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
April 5 to May 2, 2010 FULL ARTICLE
Top 10 Best-Selling Video Games
April 2010 FULL ARTICLE















