To Regain Luster, Oscars Get a Social-Media Makeover
Awards Show Revamps Website, Introduces IPhone App in Attempt to Win Over Younger Viewers FULL ARTICLE
How Much Is That Celebrity in the Front Row?
The Fashion World's Spin on Product Placement FULL ARTICLE
Forget Big Budgets, Names: What E! Can Teach Broadcast
How the Cable Network Scored by Creating Stars From Scratch With Reality Programming FULL ARTICLE
It's No Coincidence Everyone in This Spanish Soap Drives a Ford
Webisodes for Telemundo's 'Perro Amor' to Feature Integrations With Carmaker FULL ARTICLE
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Why Chelsea Handler Switched From Grey Goose to Belvedere
Q&A: E!'s Acerbic Talk-Show Host on Brand Loyalty, Oscar Specials and the Kardashians' Tweets FULL ARTICLE
Jennie Garth Is Back on Web With New Sponsored NBCU Series
Q&A: Host of 'Garden Party' Dishes on Online Branded Entertainment and Getting Kids to Eat Their Veggies FULL ARTICLE
Honda Gets on the Big Screen at Sundance
Marketers' Role at Annual Film Fest Becomes More Crucial for Independent Filmmakers FULL ARTICLE
Reebok Takes a Shot as Movie Sponsor With 'Crooked Arrows'
Marketer Will Use Independent Sports Film to Promote Its Line of Lacrosse Equipment FULL ARTICLE
Madison+Vine: Data
Top 10 Best-Selling Video Games
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Top Online Song and Video Downloads
Ke$ha's 'TiK ToK' Led the iTunes Top Downloaded Songs Last Week FULL ARTICLE
Top 10 Best-Selling Video Games
November 2009 FULL ARTICLE
Madison+Vine: Case Study
How American Airlines Got a Free Ride in 'Up in the Air'
Airline, Hilton Hotels Trade Production Savings for Product Integrations in George Clooney's Latest Movie FULL ARTICLE
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