Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'
Will Efforts by Coke, McDonald's to Plug Fox's Much-Anticipated Movie Finally Take Nascent Tech Mainstream? FULL ARTICLE
Disney to Debut First Branded-Entertainment Program Online
Clorox-Sponsored 'The Possibility Shop' Diverges From Cable Network's Reticence Toward Integrations FULL ARTICLE
Infiniti Integrates Deeper for Second Season of 'Spectacle'
Nissan Lux Brand to Cross-Promote, Sponsor Vignettes on Sundance's Elvis Costello-Hosted Program FULL ARTICLE
Volkswagen Stars in a Brazilian Cars-for-Clunkers Game
Contestants Hope to Leave 'Zero Bala' With VW Fox FULL ARTICLE
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Elle Continues to Take Risks With Brand Extensions
Magazine Teams With CAA, Reebok in Latest Multiplatform Entertainment Effort FULL ARTICLE
Rocker's Music Video Helps Unemployed Find Jobs
Ryan Star's 'Breathe' Is Helping Job-Seekers Attract Employers by Sharing Their True Stories FULL ARTICLE
Spike's Scream Awards Draws Marketers, Movie Studios
MTV Cable Network's Fan Voting Appeals to Brands, as Geico, Subaru, Taco Bell Create Integrated Sponshorships FULL ARTICLE
Microsoft Shocked 'Family Guy' Humor Includes Incest, Holocaust Jokes
Company Pulls Out of Seth MacFarlane Deal After Discovering 'Content Not a Fit' FULL ARTICLE
Madison+Vine: Data
Top Online Song and Video Downloads
Lady Antebellum's 'Need You Now' Led the iTunes Top Downloaded Songs Last Week FULL ARTICLE
Nielsen IAG PlaceViews Product-Placement Activity Report
NBC's 'The Jay Leno Show' and AT&T Top Month of October FULL ARTICLE
Top 10 Best-Selling Video Games
September 2009 FULL ARTICLE
Madison+Vine: Case Study
How a Handmade Push Helped 'Wild Things' Tame Box Office
Despite Tensions With Warner, Director Spike Jonze Connected Children's Story With Adult Audiences FULL ARTICLE
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