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Ford Drives on 'Vampire Diaries' With Social-Media Twist

Use of Twitter Helps Reduce Distraction of Inevitable In-show Appearance FULL ARTICLE

How Much Can 'Jersey Shore' Cast Really Do for Marketers?

Snooki and the Situation Have to Work Hard to be More than 'Friends of the Brand' FULL ARTICLE

Why Movie Studios Should Check out Check-in Networks

Hollywood Could Start Rewarding Consumers for Their Movie Watching FULL ARTICLE

Was There a Marketing 'Switch' Again at the Box Office?

New Jennifer Aniston Film Might Have Fared Better if It Appealed More Directly to Men FULL ARTICLE

The Summer Movie Marketing Report Card -- in 3-D!*

What Did and Didn't Work for Studios This Season (*OK, So It's Not Really in 3-D) FULL ARTICLE

Sony's Lessons for How to Market a Summer Movie

Originality Matters, Twitter Not so Much, and Facebook Is a Must FULL ARTICLE

Interpreting the Box Office After 'Eat Pray Love' Opening Weekend

40% of 'Expendables' Audience Was Women FULL ARTICLE

Battle of Sexes Played Out in This Week's Movie Trailers

Boys Geek Out on 'Scott Pilgrim'; Manly Men Drafted by 'Expendables' FULL ARTICLE

Is Hollywood Suffering From Clip Overload?

Studios May Have Unwittingly Created a 'Freemium' Model With Extended Looks at Releases FULL ARTICLE

When Marketing Nostalgia, Showmanship Isn't Expendable

For Upcoming Stallone Movie, Lionsgate Keeps the Focus on the Star, and the '80s Flashbacks FULL ARTICLE