Are You Happy Now, Michael Bay?
With 'Transformers' Sequel's Huge One-Day Opening, Did Marketing Matter? FULL ARTICLE
Will Diddy Now Also Sell Guinness?
Rapper-Entrepreneur and Vodka Spokesman in Talks to Sing Praises of Diageo Beer Brands FULL ARTICLE
At Saatchi's New Directors Showcase: Zombies and Video Clips
Surprisingly Low-Key Intro Kicks Off an Eclectic Display of New Talent FULL ARTICLE
Summer Shows to Watch: TNT's 'Hawthorne'
Promising Sign: Second Episode Holds 98% of Audience FULL ARTICLE
News
Kmart, BK, Mars Partner With 'Transformers' -- and Each Other
Relationships Include Coupons in Kids Meals, Candy Giveaways FULL ARTICLE
Promos Not Just for Networks Anymore
Ads' Role Is Evolving Now That Ratings Are Based on Commercial Breaks FULL ARTICLE
Universal Takes a Gamble on R-Rated Movies
Summer Slate Will Feature Sacha Baron Cohen -- and Strict Advertising Guidelines FULL ARTICLE
It Wasn't Kids Who Catapulted 'Museum' Over 'Terminator'
Studios Boost Box Office by Marketing 'Family Films' to Adults, Too FULL ARTICLE
Madison+Vine: Data
Top Online Song and Video Downloads
Black Eyed Peas' 'I Gotta Feeling' Is Week's Most Popular FULL ARTICLE
Top 10 Best-Selling Video Games
April 2009 FULL ARTICLE
Madison+Vine: People & Players
Reality King Mark Burnett Takes on the History Channel
Q&A: TV Producer Talks About 'Expedition,' the Ad Sales/Production Disconnect and the Fate of 'Jingles' FULL ARTICLE
Madison+Vine: Case Study
Saab, USA's 'Burn Notice' Lure Half-Million Users With Online Game
Beleaguered GM Continues to Turn to Brand Integration as It Reins in Spending FULL ARTICLE
Sponsorships Help Insulate Lumber Liquidators From Housing Crisis
Retailer Has Partnered With Scripps' HGTV and DIY and ABC's 'Extreme Makeover: Home Edition' FULL ARTICLE
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