Hyping Joker -- Without Exploiting Heath's Death
Warner Will Walk a Fine Line as It Markets Batman Flick 'The Dark Knight' FULL ARTICLE
Gwyneth to Star in Show Backed by ... Chipotle?
Actress, a Famous Food Snob, Travels to Spain in PBS Culinary Series FULL ARTICLE
Bud Light Adds a Splash of Lime, a Dash of Santogold
A-B Hopes Up-and-Coming Singer Will Help Brand Extension Stand Out FULL ARTICLE
Red Robot Helps Crocs Take a New Path
Branded Online Travel Guide Provides a Platform for Footwear Maker FULL ARTICLE
News
Sierra Mist Looks to 'Get Smart'
Limited-Edition 'Undercover' Flavor Tags Along With Warner Bros. Summer Comedy FULL ARTICLE
Group M Entertainment, Ogilvy Partner for Branded Content
Venture Will Help Integrate Content Play With Traditional Ad Messages FULL ARTICLE
Funny or Die Actually Keeps Its Options Open for Growth
Year-Old Comedy Website Aspires to Some Serious Ad Revenue FULL ARTICLE
Latest Celeb Scandal Is Not What It Seems
Planned Viral Video for 'What Happens in Vegas' Co-Opts Tabloid Tactics FULL ARTICLE
Dockers Goes From Dad to Rad
Ad Strategy Veers Into Live Spots, Consumer-Created Commercials FULL ARTICLE
Dr Pepper Along for Indiana Jones Treasure Hunt
Soda Brand Hopes Promotional Campaign Will Spur Blockbuster Sales FULL ARTICLE
Brands, Start Your Marketing Engines
Summer Blockbuster Watch: 'Speed Racer' FULL ARTICLE
PR Giant Edelman Ventures Into Branded Content
New Virtual Studio Solicits Talent for TV, Film and Online Projects for Marketers FULL ARTICLE
NBCU Digital Studio Teams Up With Omnicom Agency
Producers Keep Brands in Mind When Developing Two Web-Based Series FULL ARTICLE
Movie Tie-Ins Coming Soon to Everywhere Near You
Summer Blockbuster Watch: 'Iron Man' FULL ARTICLE
Madison+Vine: FYI
FYI 05.08.08
Logo Makes It to B'way, Pop-Tarts Tours With 'Idol' and Gospel Music Channel Adds Royal Caribbean to 'Dream' FULL ARTICLE
Madison+Vine: Data
Nielsen Product Placement Report
Chef Revival Brand Tops Week of April 28 to May 4 FULL ARTICLE
Madison+Vine: People & Players
New Role for MSN's Branded-Entertainment Guru Troberman
Will Lead Digital Marketing for Microsoft's Consumer Group FULL ARTICLE
For Caruso, Branded Content Has to Think Small to Get Big
President of Newly Founded Acme Says Giant Companies Have Taken Wrong Approach FULL ARTICLE
Madison+Vine: Case Study
Marketers Using Song Hooks to Snag Tweens
Ashley Tisdale's Deodorant Promos for Unilever Show Rules Have Changed FULL ARTICLE
Would You Like to Be a Pepper Too, Axl Rose?
How True Fans at Cadbury Schweppes Decided to Prod a Wayward Rocker Back Into the Studio FULL ARTICLE
Madison+Vine: Photos
Kanye and Absolut 'Glow in the Dark' and Other Photos
Dita von Teese Is 'Cointreauversial' and Hilfiger Unveils His Tommy TV FULL ARTICLE
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