Marlboro Country Thrives on Web Despite Border Controls
Age Verification, Social Security Numbers Don't Deter 1.5 Million Smokers FULL ARTICLE
How a Handmade Push Helped 'Wild Things' Tame Box Office
Despite Tensions With Warner, Director Spike Jonze Connected Children's Story With Adult Audiences FULL ARTICLE
Mtn Dew Banks on Branded Entertainment
Retains Grip on 80% Market Share Despite Slashing Measured Spending by More Than Half FULL ARTICLE
Saab, USA's 'Burn Notice' Lure Half-Million Users With Online Game
Beleaguered GM Continues to Turn to Brand Integration as It Reins in Spending FULL ARTICLE
Record Label Retrofits Song for Nivea TV Ad
Campaign Produces Double-Digit Sales Lift for Brand, Thousands of Streams, Downloads for Band FULL ARTICLE
Sponsorships Help Insulate Lumber Liquidators From Housing Crisis
Retailer Has Partnered With Scripps' HGTV and DIY and ABC's 'Extreme Makeover: Home Edition' FULL ARTICLE
Concert Producer Gives Brands Chance to Reach More Bands
AEG Live Bundles Together Major Music Festivals So Marketers Can Save Money, Target Fans FULL ARTICLE
K-C Sticks With Branded Entertainment Over Couponing
Package-Goods Marketer Targets Millennial Moms With Room-a-Day Giveaway on ABC's 'View' FULL ARTICLE
How 'Marley' Won Over Purina for Partnership
Movie Deal Is Dog-Food Brand's First Branded-Entertainment Effort FULL ARTICLE
Walmart's Revivals of AC/DC, Others Are Reviving Music Industry
Exclusive Deals With Bands Have Created Successful New Business Model FULL ARTICLE
How Butterball Picked 'Top Chef' for First Integration
Thanksgiving Episode Was a Natural Fit for Turkey Maker FULL ARTICLE
Real Simple's TLC Show Reinvents TV Production Process
Partnership With Cable Network Takes Brand Integration to a New Level FULL ARTICLE
'Advergames' a Smart Move, If Done Well
Survey Gives Pointers on How to Interact Effectively With Players FULL ARTICLE
How 'Fireproof' Wooed Christian Moviegoers
Engagement, Inside Info Behind Successful Opening for Small-Budget Film FULL ARTICLE
Why Did Viewers Steer Clear of MTV's 'American Mall'?
'HSM' Copycat Has Dismal Premiere but Network to Stick by Teen Musical FULL ARTICLE
BK Enjoys a Blockbuster Summer
Tie-Ins With Action Hits Such As 'Iron Man' Help Boost Sales FULL ARTICLE
HBO Invites Vampire Fans to Savor 'True Blood'
Bizarre Beverage Ads Just One of Many Ploys to Lure Viewers FULL ARTICLE
Holiday Inn's 'Smart Show' Wises Up
Branded Web Series Puts Lessons From First Season to Use FULL ARTICLE
Sponsors Provoke More Emotional Response in Fans
U.K. Study: Viewers Identify With Brands That Support Favorite TV Shows FULL ARTICLE
What the Creators of 'Sex and the City' Know About Marketing That You Don't
VIEWPOINT: Women Flocked to the Chick Flick Because They Relate to Characters That 'Could Be Me' FULL ARTICLE
RSS Feed
RSS (What is RSS?)