Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'
Will Efforts by Coke, McDonald's to Plug Fox's Much-Anticipated Movie Finally Take Nascent Tech Mainstream? FULL ARTICLE
Disney to Debut First Branded-Entertainment Program Online
Clorox-Sponsored 'The Possibility Shop' Diverges From Cable Network's Reticence Toward Integrations FULL ARTICLE
Infiniti Integrates Deeper for Second Season of 'Spectacle'
Nissan Lux Brand to Cross-Promote, Sponsor Vignettes on Sundance's Elvis Costello-Hosted Program FULL ARTICLE
Elle Continues to Take Risks With Brand Extensions
Magazine Teams With CAA, Reebok in Latest Multiplatform Entertainment Effort FULL ARTICLE
Rocker's Music Video Helps Unemployed Find Jobs
Ryan Star's 'Breathe' Is Helping Job-Seekers Attract Employers by Sharing Their True Stories FULL ARTICLE
Spike's Scream Awards Draws Marketers, Movie Studios
MTV Cable Network's Fan Voting Appeals to Brands, as Geico, Subaru, Taco Bell Create Integrated Sponshorships FULL ARTICLE
Microsoft Shocked 'Family Guy' Humor Includes Incest, Holocaust Jokes
Company Pulls Out of Seth MacFarlane Deal After Discovering 'Content Not a Fit' FULL ARTICLE
Nascar Takes Cinema Advertising for a Spin
Deal With Screenvision Will Bring Branded Content to 15,000 Screens FULL ARTICLE
Fox Digital Studios Puts Focus on Branded Entertainment
News Corp. Rebrands Unit to Incorporate More Advertising Into Content FULL ARTICLE
Bud Light Golden Wheat to Be Sole Advertiser on Next 'SNL'
Commercials Will Feature Show-Related Content, Including Never-Before-Seen Material FULL ARTICLE
Microsoft Taps 'Family Guy' to Help Sell Windows 7
Inks Branded-Entertainment Deal With Seth MacFarlane for Commercial-Free Variety Show on Fox FULL ARTICLE
How 'Paranormal Activity' Hit It Big
The Low-Budget Horror Film May Become One of Year's Most Profitable FULL ARTICLE
Universal Pictures, Walt Disney Studios Name New Chairmen
Former Marketers Fogelson, Ross Take Over After Bumpy Summer for Film Companies FULL ARTICLE
Publicis Worldwide Launches Branded-Entertainment Division
COO Richard Pinder Says Publicis Entertainment to Work as 'Equals' With Film, TV, Gaming Production Cos. FULL ARTICLE
Forget Ebert: How Twitter Makes or Breaks Movie Marketing Today
Universal, Sony, Others Wrestle With How Social Media Affects Box Office FULL ARTICLE
Miller High Life Signs on With 'That Metal Show'
Sponsors Third Season of VH1 Classic's Heavy Metal Fan Show FULL ARTICLE
SyFy, Hershey Strike Integration Deals
Candy Marketer to Sponsor '31 Days of Halloween'; 'Warehouse 13' Character to Chew Twizzlers FULL ARTICLE
BuzzMedia Turns Blogs Into Celebrity-Endorsement Vehicles
Online Pop-Culture Publisher Launches New Division to Pair Stars With Branded Promotions FULL ARTICLE
What Does Jack Daniel's and Jim Beam Exit Say About Nascar?
Spirits Marketers End Major Sponsorships, Fueling Debate if League Is Right Fit for Category FULL ARTICLE
Carmakers: When the Pain Is Over, Call Brett Ratner
Avowedly 'Still in the Zeitgeist' Movie Director Seeks a Ride for 'Beverly Hills Cop IV' FULL ARTICLE
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