The A-List
Download Ad Age's 2007 Rankings of the Top 10 Magazines
NEW YORK (AdAge.com) -- Advertising Age unveils its annual A-List, where we name the year's top 10 magazines. Womens' magazines dominate this year's list, as titles that focus on home, health, hunger and handbags all found a place, as did one British newsweekly. Other awards include editor of the year, launch of the year and publishing company of the year, which can be found in this special report.
Reinvented Better Homes Sates Idea-Hungry Readers
Homing In: New Team Figures Out How to Serve a Massive Base Across Platforms: 'Talk About the Brand Vs. Just the Magazine,' With Advertisers Involved From Start
NEW YORK (AdAge.com) -- If you're a 20-something media buyer renting a place in Manhattan, the odds are decent that you don't spend much time thinking about, say, Better Homes and Gardens. The thing is, you aren't far from the spot in which the magazine's own top staffers found themselves last year.
Photos From the American Magazine Conference
Ad Age Reveals Its A-List Winners
BOCA RATON, Fla. (AdAge.com) -- The American Magazine Conference, hosted by the Magazine Publishers of America and the American Society of Magazine Editors, kicked off Oct. 28 at the Boca Raton Resort & Club. Browse five pages of photos from the podium, dinners, cocktail parties and even Advertising Age's annual presentation of its A-List awards honoring the best in magazine publishing.
'Arrogant'? Maybe, but Conde Can Back It Up
'Leading the Pack': On Strength of 'Workhorse' and 'Growth' Titles, Publisher Trounces Rivals in Ad Pages and Owns Upscale Audiences
Once known as a publishing house populated by Town-Car-riding star editors such as Anna Wintour, Condé Nast and its tony titles are posting solid gains by attracting readers who are also upwardly mobile.
Parenting Newbie Cookie Is a Friend to Upscale Moms
Killer Combo: With Content That's High-End and Accessible, Mag Has Given Its Affluent Readers a Trusted Companion -- and Boosted Ad Pages 35%
NEW YORK (AdAge.com) -- Condé Nast Publications' Cookie has evolved from a glimmer of an idea -- "a different kind of parenting magazine" was the working concept -- to a genuinely unique parenting-lifestyle title.
Under Moss, New York Finally Gets Some Love
'More Inclusive': Title's Broad Appeal, Quality and Design Stand Out as It Dominates This Year's National Magazine Awards, Taking Home Five Ellies
NEW YORK (AdAge.com) -- The first time Advertising Age named Adam Moss Editor of the Year, in 2001, when he was head of The New York Times Magazine, he confessed he was uncomfortable with some elements of the modern editor's job, such as hosting and hustling. Six years later, as editor in chief of New York, his discomfort is still apparent -- and more welcome than ever in a business packed with over-promoters.
Digital Delivers for (Some) Publishers
For Average Consumer Mag, Internet Accounts For 3% of Total Revenue
CHICAGO (AdAge.com) -- So maybe magazines are worth more than the paper they're printed on. Consumer magazines responding to an Advertising Age survey reported generating a median 3% of revenue from the internet. That's not a lot, but every digital dollar counts given the dismal long-term outlook for print.
Revenue at Top U.S. Titles Rises 3.1%, but Ad Pages Flat
Magazine 300: Paid Circ Edges Up 0.3%, While Pages Stuck at 2002 Level; Time Inc. Owns Three of the Top Four Publications
CHICAGO (Adage.com) -- Gross revenue for the nation's top 300 magazines rose 3.1% to $37.4 billion in 2006, according to Advertising Age's 18th annual Magazine 300. Magazines were more flat than fat: Ad pages fell slightly (down 0.1%) while paid circulation saw a meager gain (up 0.3%).
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