2007 U.S. ad spending and rank. Click the plus signs to explore the database.
Allstate Corp.
71
U.S. advertising spending $536.8 million
Alltel Corp.
96
U.S. advertising spending $363.8 million
American Express Co.
40
U.S. advertising spending $1,050.0 million
Anheuser-Busch Cos.
22
U.S. advertising spending $1,354.1 million
Apple
76
U.S. advertising spending $491.8 million
AstraZeneca
60
U.S. advertising spending $697.4 million
AT&T
2
U.S. advertising spending $3,207.3 million
Bank of America Corp.
19
U.S. advertising spending $1,491.3 million
Bayer
46
U.S. advertising spending $860.8 million
Best Buy Co.
67
U.S. advertising spending $598.3 million
Boehringer Ingelheim
73
U.S. advertising spending $505.3 million
Bristol-Myers Squibb Co.
51
U.S. advertising spending $796.3 million
Burger King Holdings
95
U.S. advertising spending $364.0 million
Campbell Soup Co.
63
U.S. advertising spending $670.3 million
Capital One Financial Corp.
56
U.S. advertising spending $757.0 million
Chrysler
14
U.S. advertising spending $1,739.4 million
Circuit City Stores
88
U.S. advertising spending $405.7 million
Citigroup
33
U.S. advertising spending $1,135.3 million
Clorox Co.
62
U.S. advertising spending $683.2 million
Comcast Corp.
61
U.S. advertising spending $692.6 million
ConAgra Foods
91
U.S. advertising spending $384.9 million
Coty (JAB Investments)
85
U.S. advertising spending $421.2 million
Dell
47
U.S. advertising spending $843.4 million
Deutsche Telekom
49
U.S. advertising spending $831.3 million
Diageo
87
U.S. advertising spending $414.4 million
DirecTV Group
98
U.S. advertising spending $356.4 million
Doctor's Associates
83
U.S. advertising spending $425.7 million
eBay
78
U.S. advertising spending $487.5 million
Eli Lilly and Co.
54
U.S. advertising spending $774.2 million
Energizer Holdings
93
U.S. advertising spending $375.4 million
Estee Lauder Cos.
43
U.S. advertising spending $956.1 million
FMR Corp. (Fidelity Investments)
74
U.S. advertising spending $499.0 million
Ford Motor Co.
6
U.S. advertising spending $2,525.2 million
Gap Inc.
90
U.S. advertising spending $394.2 million
General Electric Co.
12
U.S. advertising spending $1,791.3 million
General Mills
44
U.S. advertising spending $955.2 million
General Motors Corp.
4
U.S. advertising spending $3,010.1 million
GlaxoSmithKline
7
U.S. advertising spending $2,456.9 million
Hewlett-Packard Co.
52
U.S. advertising spending $786.6 million
Home Depot
35
U.S. advertising spending $1,119.6 million
Honda Motor Co.
23
U.S. advertising spending $1,326.5 million
Hyundai Motor Co.
65
U.S. advertising spending $650.9 million
IAC/InterActiveCorp
50
U.S. advertising spending $806.1 million
IBM Corp.
70
U.S. advertising spending $558.7 million
J.C. Penney Co.
31
U.S. advertising spending $1,161.8 million
Johnson & Johnson
8
U.S. advertising spending $2,408.8 million
JPMorgan Chase & Co.
39
U.S. advertising spending $1,073.9 million
Kellogg Co.
45
U.S. advertising spending $871.5 million
Kohl's Corp.
48
U.S. advertising spending $836.7 million
Kraft Foods
18
U.S. advertising spending $1,508.0 million
Kroger Co.
72
U.S. advertising spending $506.3 million
L'Oreal
16
U.S. advertising spending $1,632.3 million
Lowe's Cos.
55
U.S. advertising spending $757.1 million
Macy's
21
U.S. advertising spending $1,389.7 million
Mars Inc.
58
U.S. advertising spending $715.9 million
MasterCard
77
U.S. advertising spending $488.7 million
Mattel
84
U.S. advertising spending $424.6 million
McDonald's Corp.
32
U.S. advertising spending $1,150.1 million
Merck & Co.
57
U.S. advertising spending $751.8 million
Metro-Goldwyn-Mayer
97
U.S. advertising spending $363.2 million
Microsoft Corp.
42
U.S. advertising spending $959.5 million
Molson Coors Brewing Co.
92
U.S. advertising spending $382.8 million
Nestle
27
U.S. advertising spending $1,260.3 million
News Corp.
29
U.S. advertising spending $1,210.4 million
Nike
59
U.S. advertising spending $702.9 million
Nissan Motor Co.
20
U.S. advertising spending $1,422.9 million
Novartis
64
U.S. advertising spending $665.6 million
PepsiCo
26
U.S. advertising spending $1,308.3 million
Pfizer
28
U.S. advertising spending $1,252.9 million
Philips Electronics
94
U.S. advertising spending $365.0 million
Procter & Gamble Co.
1
U.S. advertising spending $5,230.1 million
Progressive Corp.
80
U.S. advertising spending $459.7 million
Reckitt Benckiser
66
U.S. advertising spending $601.3 million
SABMiller
86
U.S. advertising spending $419.7 million
Safeway
79
U.S. advertising spending $473.7 million
Sanofi-Aventis
75
U.S. advertising spending $493.1 million
SC Johnson
68
U.S. advertising spending $591.9 million
Schering-Plough Corp.
37
U.S. advertising spending $1,092.0 million
Sears Holdings Corp.
17
U.S. advertising spending $1,627.8 million
Sony Corp.
15
U.S. advertising spending $1,736.8 million
Sprint Nextel Corp.
11
U.S. advertising spending $1,903.2 million
State Farm Mutual Auto Insurance Co.
82
U.S. advertising spending $431.2 million
Target Corp.
30
U.S. advertising spending $1,186.2 million
Time Warner
5
U.S. advertising spending $2,962.1 million
Toyota Motor Corp.
13
U.S. advertising spending $1,757.9 million
U.S. Government
34
U.S. advertising spending $1,121.9 million
Unilever
10
U.S. advertising spending $2,245.8 million
Verizon Communications
3
U.S. advertising spending $3,016.1 million
Viacom
24
U.S. advertising spending $1,309.9 million
Visa
69
U.S. advertising spending $580.6 million
Wal-Mart Stores
36
U.S. advertising spending $1,102.5 million
Walgreen Co.
100
U.S. advertising spending $355.4 million
Walt Disney Co.
9
U.S. advertising spending $2,293.3 million
Washington Mutual
81
U.S. advertising spending $445.0 million
Wells Fargo & Co.
99
U.S. advertising spending $355.7 million
Wendy's International
89
U.S. advertising spending $404.8 million
Wyeth
38
U.S. advertising spending $1,078.3 million
Yum Brands
41
U.S. advertising spending $1,004.4 million
The Ad Age DataCenter compiled the 100 Leading National Advertisers by starting with the 300 largest national advertisers based on measured U.S. media spending. Ad Age pared that to 100 after adding in estimated unmeasured spending.
ABOUT MARKETER TREES 2008
Advertising Age's DataCenter produced Marketer Trees 2008 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.
Here's an Index to the 100 LNA report. See Methodology for more information about the report.
For more information on agencies, see Agency Family Trees 2008.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: DataCenter@AdAge.com
This document (published June 23, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
(What is RSS?)