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November 28, 2009
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Marketer Trees 2009

IN CONJUNCTION WITH 100 LEADING NATIONAL ADVERTISERS 2009


This database includes premium content, offered only to subscribers of the Ad Age DataCenter. Orange entries for Berkshire Hathaway and Coca-Cola are viewable samples. To subscribe, go to adage.com/datasub

• Read About Marketer Trees; Methodology.
• Go to the full 100 Leading National Advertisers Report
• Marketers' "big four" agencies are hot linked to Agency Family Trees;
click on those links for agency profiles.
• Questions? Comments? Updates? Contact us: DataCenter@AdAge.com
• This database was last updated June 22, 2009.

Marketer database from Abbott to Yum

2008 U.S. ad spending and rank. Click the plus signs to explore the database.

32

U.S. advertising spending $1,186.1 million

Click to see articles and related AdAge.com content

CLICK THE DIVISIONS BELOW FOR PERSONNEL, BRANDS AND AGENCIES

55

U.S. advertising spending $752.1 million

Click to see articles and related AdAge.com content

CLICK THE DIVISIONS BELOW FOR PERSONNEL, BRANDS AND AGENCIES

Abbott Laboratories

78

U.S. advertising spending $470.9 million

Allstate Corp.

71

U.S. advertising spending $526.2 million

American Express Co.

37

U.S. advertising spending $1,056.8 million

Anheuser-Busch InBev

17

U.S. advertising spending $1,587.3 million

AstraZeneca

66

U.S. advertising spending $576.0 million

AT&T

3

U.S. advertising spending $3,073.0 million

Bank of America Corp.

16

U.S. advertising spending $1,650.0 million

Bayer

47

U.S. advertising spending $840.2 million

Best Buy Co.

64

U.S. advertising spending $596.0 million

Boehringer Ingelheim

77

U.S. advertising spending $482.1 million

Bristol-Myers Squibb Co.

44

U.S. advertising spending $906.2 million

Burger King Holdings

95

U.S. advertising spending $387.8 million

Campbell Soup Co.

57

U.S. advertising spending $711.1 million

Capital One Financial Corp.

61

U.S. advertising spending $654.1 million

Chrysler Group

36

U.S. advertising spending $1,129.6 million

Circuit City Stores

91

U.S. advertising spending $404.6 million

Citigroup

40

U.S. advertising spending $970.7 million

Clorox Co.

59

U.S. advertising spending $686.3 million

Colgate-Palmolive Co.

97

U.S. advertising spending $384.3 million

Comcast Corp.

60

U.S. advertising spending $669.8 million

ConAgra Foods

99

U.S. advertising spending $352.4 million

Coty (JAB Investments)

94

U.S. advertising spending $394.7 million

Daimler

93

U.S. advertising spending $401.3 million

Dell

68

U.S. advertising spending $538.2 million

Deutsche Telekom

42

U.S. advertising spending $940.3 million

Diageo

69

U.S. advertising spending $536.6 million

DirecTV Group

82

U.S. advertising spending $442.0 million

Doctor's Associates (Subway)

84

U.S. advertising spending $432.0 million

eBay

85

U.S. advertising spending $429.1 million

Eli Lilly & Co.

46

U.S. advertising spending $847.1 million

Estee Lauder Cos.

54

U.S. advertising spending $770.0 million

FMR Corp. (Fidelity Investments)

76

U.S. advertising spending $483.8 million

Ford Motor Co.

11

U.S. advertising spending $1,856.0 million

Fortune Brands

96

U.S. advertising spending $386.0 million

General Electric Co.

9

U.S. advertising spending $2,019.3 million

General Mills

34

U.S. advertising spending $1,174.3 million

General Motors Co.

4

U.S. advertising spending $2,901.1 million

GlaxoSmithKline

12

U.S. advertising spending $1,827.0 million

Hewlett-Packard Co.

88

U.S. advertising spending $412.1 million

Home Depot

39

U.S. advertising spending $1,000.0 million

Honda Motor Co.

26

U.S. advertising spending $1,254.6 million

Hyundai Motor Co.

73

U.S. advertising spending $512.8 million

IBM Corp.

81

U.S. advertising spending $445.7 million

J.C. Penney Co.

22

U.S. advertising spending $1,314.0 million

Johnson & Johnson

5

U.S. advertising spending $2,529.2 million

JPMorgan Chase & Co.

20

U.S. advertising spending $1,356.8 million

Kellogg Co.

48

U.S. advertising spending $820.3 million

Kohl's Corp.

45

U.S. advertising spending $890.0 million

Kraft Foods

25

U.S. advertising spending $1,272.1 million

Kroger Co.

70

U.S. advertising spending $532.0 million

L'Oreal

14

U.S. advertising spending $1,673.1 million

Limited Brands

74

U.S. advertising spending $502.0 million

Lions Gate Entertainment Corp.

98

U.S. advertising spending $375.4 million

Lowe's Cos.

51

U.S. advertising spending $789.0 million

LVMH Moet Hennessy Louis Vuitton

58

U.S. advertising spending $687.3 million

Macy's

27

U.S. advertising spending $1,239.0 million

Mars Inc.

38

U.S. advertising spending $1,037.6 million

MasterCard

83

U.S. advertising spending $437.5 million

Mattel

92

U.S. advertising spending $403.4 million

McDonald's Corp.

29

U.S. advertising spending $1,201.0 million

Merck & Co.

62

U.S. advertising spending $617.7 million

Microsoft Corp.

49

U.S. advertising spending $802.3 million

Nestle

35

U.S. advertising spending $1,138.8 million

News Corp.

21

U.S. advertising spending $1,337.8 million

Nike

50

U.S. advertising spending $790.4 million

Nissan Motor Co.

30

U.S. advertising spending $1,199.3 million

Novartis

75

U.S. advertising spending $494.7 million

PepsiCo

23

U.S. advertising spending $1,293.9 million

Pfizer

24

U.S. advertising spending $1,292.4 million

Philips Electronics

100

U.S. advertising spending $351.5 million

Procter & Gamble Co.

1

U.S. advertising spending $4,838.1 million

Progressive Corp.

79

U.S. advertising spending $470.4 million

Qwest Communications International

89

U.S. advertising spending $411.0 million

Reckitt Benckiser

56

U.S. advertising spending $725.8 million

SABMiller (MillerCoors)

43

U.S. advertising spending $934.0 million

Safeway

87

U.S. advertising spending $420.2 million

Sanofi-Aventis

86

U.S. advertising spending $422.8 million

SC Johnson

52

U.S. advertising spending $774.7 million

Schering-Plough Corp.

53

U.S. advertising spending $770.1 million

Sears Holdings Corp.

10

U.S. advertising spending $1,864.9 million

Sony Corp.

19

U.S. advertising spending $1,464.9 million

Sprint Nextel Corp.

18

U.S. advertising spending $1,500.0 million

State Farm Mutual Auto Insurance Co.

65

U.S. advertising spending $576.1 million

Target Corp.

28

U.S. advertising spending $1,233.0 million

Time Warner

8

U.S. advertising spending $2,207.7 million

Toyota Motor Corp.

13

U.S. advertising spending $1,690.4 million

U.S. Government

31

U.S. advertising spending $1,195.6 million

Unilever

6

U.S. advertising spending $2,422.6 million

Verizon Communications

2

U.S. advertising spending $3,700.0 million

Viacom

33

U.S. advertising spending $1,178.6 million

Visa

67

U.S. advertising spending $549.1 million

Volkswagen

90

U.S. advertising spending $407.2 million

Walmart Stores

15

U.S. advertising spending $1,659.8 million

Walt Disney Co.

7

U.S. advertising spending $2,217.6 million

Wells Fargo & Co.

72

U.S. advertising spending $525.0 million

Wendy's/Arby's Group

80

U.S. advertising spending $453.4 million

Wyeth

63

U.S. advertising spending $614.0 million

Yum Brands

41

U.S. advertising spending $960.8 million

 

The Ad Age DataCenter compiled the 100 Leading National Advertisers by starting with the 300 largest national advertisers based on measured U.S. media spending. Ad Age pared that to 100 after adding in estimated unmeasured spending.

ABOUT MARKETER TREES 2009
Advertising Age's DataCenter produced Marketer Trees 2009 in June 2009 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.

Here's an Index to the 100 LNA report. See Methodology for more information about the report.

For more information on agencies, see Agency Family Trees 2009.

Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: DataCenter@AdAge.com

This document (published June 22, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.



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