MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.
The number of over 65s working in the US will reach nearly 20% by 2014.
The nationÕs ten largest cities have over 25 million consumers, but only one-third of them (34%) are White, non-Hispanic. A bit more than one third (35%) are Hispanic and the other 31% are African-American (19%) or another race or multi-racial. Within the nationÕs 360 metro areas White, non-Hispanics are a minority (49.5%) in principal cities, but 70% in the suburbs and 80% in rural non-metro areas.
Find the highest populations and concentrations of households based on the characteristics you choose.
The average amount spent annually by different consumer groups on nearly 100 product segments.
Need a quick over-view of a specific place? Search by state or metro area to see who lives there.