MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.
Gen X + older half of Gen Y = 2.4 million fewer households than Boomers had. This should worry you: http://bit.ly/9qPCEq
In 1960, just six million children lived with one parent. Today that's up to 20 million. See more at: http://bit.ly/9ScC9T
Find the highest populations and concentrations of households based on the characteristics you choose.
The average amount spent annually by different consumer groups on nearly 100 product segments.
Need a quick over-view of a specific place? Search by state or metro area to see who lives there.