Ad Age Marketfinder - powered by American Demographics

Welcome to MarketFinder

MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.

How do I use MarketFinder?

The number of over 65s working in the US will reach nearly 20% by 2014.

Did you know?

The nationÕs ten largest cities have over 25 million consumers, but only one-third of them (34%) are White, non-Hispanic. A bit more than one third (35%) are Hispanic and the other 31% are African-American (19%) or another race or multi-racial. Within the nationÕs 360 metro areas White, non-Hispanics are a minority (49.5%) in principal cities, but 70% in the suburbs and 80% in rural non-metro areas.

Household Consumers

Find the highest populations and concentrations of households based on the characteristics you choose.

Choose your market segment to find where your customers are likely to live. Some segments, like race/ethnicity and income, can be combined. MarketFinder will guide you through the options.

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Household Spending

The average amount spent annually by different consumer groups on nearly 100 product segments.

Know who your consumers are? Find out how much they spend, and how that compares to U.S. averages. You can also narrow your search to spending on a specific product category.

Refine by product type

Select a category below to narrow your search

Market Profile

Need a quick over-view of a specific place? Search by state or metro area to see who lives there.

  • A Census Metropolitan Statistical Area represents a major city and its surrounding counties with a minimum population of 50,000.