Ad Age Marketfinder - powered by American Demographics

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Welcome to MarketFinder

MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.

How do I use MarketFinder?
Insights

The only state that saw an increase in Household income in 2009 was North Dakota. 33 states increased between 2006 and 2007.

Ad Age Stat
  1. The Uneven Aging of America
  2. The Cultural Connection
  3. Stat of the Day: The Agency Report Edition
  4. How the U.S. Watches Cable
  5. How Marketers Can Tap 'The Power of Habit'

Did you know?

"Organic" has a lot of room to grow: Only 3.7% of total food sales. http://bit.ly/8Z0hvB

Household Consumers

Find the highest populations and concentrations of households based on the characteristics you choose.

Choose your market segment to find where your customers are likely to live. Some segments, like race/ethnicity and income, can be combined. MarketFinder will guide you through the options.

Select Categories

Household Spending

The average amount spent annually by different consumer groups on nearly 100 product segments.

Know who your consumers are? Find out how much they spend, and how that compares to U.S. averages. You can also narrow your search to spending on a specific product category.

Refine by product type

Select a category below to narrow your search

Market Profile

Need a quick over-view of a specific place? Search by state or metro area to see who lives there.

  • A Census Metropolitan Statistical Area represents a major city and its surrounding counties with a minimum population of 50,000.
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