Ad Age Marketfinder - powered by American Demographics

Welcome to MarketFinder

MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.

How do I use MarketFinder?

The most diverse states in the nation are in the West and South regions. In the West California, Hawaii and New Mexico are the nationÕs most diverse states. In those three states, plus Texas, White, non-Hispanics are just another minority at only 43% of all consumers. But in the rest of the nation they over 70% of all consumers and in the two least diverse states, Maine and Vermont, White, non-Hispanics are 95% of all consumers. ItÕs not just a coincidence that Maine and Vermont are also the nationÕs two oldest states in terms of median age.

Did you know?

The median age of the majority White, non-Hispanic consumers is 41.2 years old. By contrast the median age of Hispanic consumers is only 27.4 and the African-American median age is 31.3 years. What this means is that 80% of consumers ages 65 or older are White, non-Hispanics, but thatÕs true for only 55% of children. Within a decade no race or ethnic category will describe a majority of children.

Household Consumers

Find the highest populations and concentrations of households based on the characteristics you choose.

Choose your market segment to find where your customers are likely to live. Some segments, like race/ethnicity and income, can be combined. MarketFinder will guide you through the options.

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Household Spending

The average amount spent annually by different consumer groups on nearly 100 product segments.

Know who your consumers are? Find out how much they spend, and how that compares to U.S. averages. You can also narrow your search to spending on a specific product category.

Refine by product type

Select a category below to narrow your search

Market Profile

Need a quick over-view of a specific place? Search by state or metro area to see who lives there.

  • A Census Metropolitan Statistical Area represents a major city and its surrounding counties with a minimum population of 50,000.