Media Agency of the Year: Starcom

The Publicis Shop Had Some of 2007's Biggest Tech and Beer Launches and Scored More New Business

Because Starcom USA wielded powerful insights -- products of industry-leading research -- for some of 2007's biggest tech and beer launches while piling up more new business, the Publicis Groupe-owned shop takes another lap as Ad Age's U.S. Media Agency of the Year.

Starcom Puts Applebee's Into the 'Friday Night' Game

Restaurant Snags Recurring Role in NBC's High School Drama

So you have a national brand dependent on prime-time TV advertising and need a TiVo-proof solution? Faced with that challenge for client Applebee's, Starcom took a novel approach: It got the brand a recurring role on NBC's high-school-football drama "Friday Night Lights."

Global Media Agency Network of the Year: Mediaedge:cia

New-Business Haul Anchored by 'Life-Changing' AT&T Account Buoys Billings and Revenue Almost 20% in Agency's 'Best Year Ever'

Mediaedge:cia's clever solutions for marketers, combined with voracious growth and continuing innovation in diversified services, have given the shop back-to-back wins as Ad Age's Global Media Agency Network of the Year.

How Top Shops Stacked Up in '07

Ad Age Reviews Key Media Operations' Wins and Losses, Creativity, Use of Media Tools, and Management Stability

Global Gallery

Sometimes Media Shops Don't Need to Connect With a 30-Second Buy

Media agencies are tackling a host of challenges around a world increasingly cluttered with ads. Honorees Starcom and Mediaedge:cia, along with other shops, submitted these incisive attempts to connect with consumers -- and not one is a 30-second spot.

Divided Tapestry Adds 20% More Billings at Starcom Mediavest

With Two Separate Units Embedded in Agencies, SMG Multicultural Has Picked Up (Mostly Hispanic) Work for Clients Such as Wal-Mart

Hispanic agencies still retain a surprisingly big chunk of media planning and buying within their own media departments, but the inevitable move toward specialist multicultural media shops accelerated with the split of the biggest Hispanic media buyer, Tapestry, into two separate units.