Media Agency of the Year: Initiative
Hurting Just Three Years Ago, Shop Completed Its Turnaround in 2008 With a New-Biz Boom
NEW YORK (AdAge.com) -- That Initiative would be able to dislodge a founding Starcom account from MillerCoors last year was just about unthinkable at the time. But the coup was another piece of evidence that Initiative's turnaround has been a success.
Global Media Agency of the Year: Mindshare
With Success in the Chinese Market and Content Hits Such as 'In the Motherhood,' Mindshare Is Tops Around the World
NEW YORK (AdAge.com) -- Why just put your client's brand next to content when you can create your own? Mindshare is doing just this, with large-scale programs involving big brands in massive markets. It's just one of the many reasons that Mindshare is Ad Age's Global Media Agency of the Year for 2008.
Media Agency of the Year Honorable Mention: OMD
No Longer Just a Media Department for Creative Agencies, OMD's New Leadership Showed the Agency Can Stand on Its Own
NEW YORK (AdAge.com) -- One year ago we called out OMD for its second consecutive lackluster new-business performance. In 2008, the Omnicom Group-owned agency responded by snatching up nearly every major piece of business available -- except for the ones that our agency of the year, Initiative, took.
Media Agency of the Year Honorable Mention: Naked
The Communication-Planning Shop's Surprise Sale to Photon Group Did Little to Stop Its Growth Across the Globe
LONDON (AdAge.com) -- After a head-scratching acquisition by Photon Group, Naked grew a whopping 40% to revenue of more than $40 million last year. Brands from more than 30 countries work with Naked's 10 offices, and its client list includes Coca-Cola, Kimberly-Clark, Nokia, SC Johnson, Adidas, Heineken, Lego, Chanel, Diageo, Sony and Honda.
Media Agency of the Year Honorable Mention: MediaVest
Innovative Dealmaking and New Business From the Likes of Schering-Plough Made 2008 a Standout Year for the Publicis Shop
NEW YORK (AdAge.com) -- In 2008 MediaVest not only stood out among its Publicis Groupe siblings, Starcom, Zenith and Optimedia, but also distinguished itself from many of its non-sibling agency competitors by executing and leading major campaigns for clients such as Walmart and Starbucks, and masterminding some groundbreaking upfront deals.
SMG Multicultural Breaks $1B, Continues to Dominate
Publicis Groupe Unit That Houses Tapestry a Leader in Hispanic-Marketing Innovation
NEW YORK (AdAge.com) -- Beyond its size and fast growth, SMG Multicultural is a leader in innovation and an expert in exploding myths about Hispanics not being big consumers of digital media.
Shops Seek Control in Social-Media Space
Scale Is Agencies' Best Weapon in the Hotly Contested Battleground
NEW YORK (AdAge.com) -- Who owns social media? Agencies of all stripes want to lay claim, but for media agencies, the best answer might come in scaling social campaigns.
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