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MediaWorks
Edited by: Ann Marie Kerwin

Fox Experiments With Fewer Ads in Two Dramas

Fox Experiments With Fewer Ads in Two Dramas

Dubbed 'Remote-Free TV,' Ploy Calls for Fewer, Shorter Pods FULL ARTICLE

It's the Ads, Stupid

It's the Ads, Stupid

MediaWorks Viewpoint: Viewers Are Avoiding Ads, not Programs. The Networks Get It. The Ad Agencies Don't. FULL ARTICLE

Networks Opt for Heavy Dose of Unreality

Networks Opt for Heavy Dose of Unreality

Rash Report: An Upfront Presentation Wrap-Up FULL ARTICLE

This Year, Univision Wants Those English-Language Dollars

This Year, Univision Wants Those English-Language Dollars

Notes Its Ratings Are Up While Broadcast Is Down FULL ARTICLE


Recent News

New TV Shows: Watch the Video Previews

TV Week's Got Clips From ABC, CBS, CW, Fox FULL ARTICLE

Forget Multiplatform, Fox Bets on TV Shows

Bottom Line: It All Starts With Broadcast FULL ARTICLE

Time Inc. Re-launches Health.com

Aims for Audience That Visits WebMD, Revolution Health FULL ARTICLE

Dobrow Respects All but Fears None, and That's the Problem

Media Reviews for Media People: NBC's 'American Gladiators' FULL ARTICLE

CBS Shows Rather Than Tells How to Buy

At Carnegie Hall, Celebs Explain Syndie, Radio, Digital Opportunities FULL ARTICLE

Nickelodeon and Group M Close to Upfront Deal

$300 Million Pact Would Include Kids and Adult Brands FULL ARTICLE

Turner Offers to Place Ads Next to Relevant Content

Also Introduces Slate That Includes 'Truth in Advertising' FULL ARTICLE

CW Fills Schedule With the Rich and Pretty

Aims to Attract Young Women With '90210' Remake, 'Filthy Rich' FULL ARTICLE

CBS Builds Another Comedy Night on Wednesdays

'New Adventures of Old Christine' to Anchor Lineup of Midweek Sitcoms FULL ARTICLE

Fuller Steps Down as Editorial Director at American Media

She Transformed Star but Could Not Match Her Earlier Success at Us Weekly FULL ARTICLE

MediaWorks Idea of the Week

Mirror, Mirror on the Car

PlayStation 3 Motorstorm Puts Promo Into Real-Life Race FULL ARTICLE


The Media Guy

Dan Rather, Meet Jamie Lynn Spears and Robot Chicken

Like It or Not, You're All Fodder for the Latest Edition of NSFAQ (Not-so-Frequently-Asked Questions) FULL ARTICLE


MediaWorks Media People

Group M Names Head of Global Trading

MediaCom's Alexander Schmidt-Vogel to Helm Newly Created Post FULL ARTICLE

Gourmet Magazine Gets New Publisher

Nancy Berger Cardone Replaces Tom Hartman FULL ARTICLE


MediaWorks Watercooler

A Tale of Water Buffalo, Lions, Crocs and Two Lucky Ducks

What Everyone Is Talking About FULL ARTICLE


MediaWorks Photo Page

Vanity Fair's Graydon Carter, Designer George Lois

And Other National Magazine Award Winners and Presenters FULL ARTICLE