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MediaWorks


The Onion A.V. Club Rocks Out, Karaoke-Style, With a Little Help From Starbucks

The Onion A.V. Club Rocks Out, Karaoke-Style, With a Little Help From Starbucks

Media Guy's Pop Pick -- and Giveaway FULL ARTICLE

How MediaCom Is Fighting the Commoditization of Agencies

How MediaCom Is Fighting the Commoditization of Agencies

Q&A: Worldwide CEO Stephen Allan on Procurement, Talent and Compensation FULL ARTICLE

What Does Cable Name Game Mean for Business?

What Does Cable Name Game Mean for Business?

Networks Look to Broaden Their Appeal in Hopes of More Viewers, Ad Dollars FULL ARTICLE

New York Times' Exclusive Run at Starbucks Ends

New York Times' Exclusive Run at Starbucks Ends

USA Today Returns After 10 Years as Coffee Chain Cites Customer Taste for Media Choice FULL ARTICLE


Recent News

MediaCom's Gregory Pruitt Dies at 46

Developed Award-winning Work for Fruit of the Loom, P&G and Community Service Groups FULL ARTICLE

Bob Tippee: 'It's a Great Time to Be in B-to-B Media'

Crain Award Recipient Says Persistent Need for Quality Information Creates Opportunity FULL ARTICLE

The CMO Interview

NBC Breaks Beyond TV to Reach New Viewers

Marketing Exec Stotsky Says Network Will Do (Nearly) Everything to Drive Sampling FULL ARTICLE

TIAA CREF Pulls Off Coup: Buys TV Ads With Precision

Lady Antebellum-Tracked Spot Follows Band's Live Performance at CMAs FULL ARTICLE

Why the $7B Media-Consolidation Windfall Isn't Good News for Small Shops

Mars, Reckitt, Visa, Intercontinental Put Huge Chunks of Business Up for Grabs, but Mainly Big Agencies Benefit FULL ARTICLE

CBS Scores $37M Beyond TV With Help of March Madness

Network Nearer to Holy Grail of Earning Same Revenue Per Viewer Whether It Be Through the Tube or Computer FULL ARTICLE

Elle Teams Up With a California Magazine in Hunt for New Ads

Unusual Print Effort With C Is an Attempt to Better Leverage Regional Markets FULL ARTICLE

Valencia Festival of Media Names Award Nominees

Havas, MediaCom, Universal McCann Lead Contenders FULL ARTICLE

Dobrow Checks the Pulse of 'Saturday Night Live'

Media Reviews for Media People: 'SNL' FULL ARTICLE

The Media View

Do Marketers Still Need News Brands?

Ken Doctor on Whether the Tablet Will Resurrect Advertiser and Publisher Relationships FULL ARTICLE

MediaWorks: What the Trend

Chuck Norris, Lady Gaga and Justin Bieber Walk Into a Bar ...

A Bar Called Twitter, That Is. (And Hilarity Ensues?) The 10 Most-Tweeted Brands of the Week Chart FULL ARTICLE


MediaWorks Idea of the Week

Taking the Extreme Sports Rush to the Bathroom

Coke's Georgia Coffee Makes Toilets in Japanese Ski Resorts Look Like Snowboard Half-Pipes FULL ARTICLE

Tug of War

Israeli Telecom Company's Powerful Stunt FULL ARTICLE


The Media Guy

Who Got the Biggest Twitter Lift From the Oscars?

Dumenco's Trendrr Chart of the Week FULL ARTICLE

How to End the Recession: Agricultural Subsidies for Facebook FarmVille Farmers!

Dumenco's Trendrr Chart of the Week FULL ARTICLE








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