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MediaWorks
Edited by: Ann Marie Kerwin

CBS Builds Another Comedy Night on Wednesdays

CBS Builds Another Comedy Night on Wednesdays

'New Adventures of Old Christine' to Anchor Lineup of Midweek Sitcoms FULL ARTICLE

CW Fills Schedule With the Rich and Pretty

CW Fills Schedule With the Rich and Pretty

Aims to Attract Young Women With '90210' Remake, 'Filthy Rich' FULL ARTICLE

Turner Offers to Place Ads Next to Relevant Content

Turner Offers to Place Ads Next to Relevant Content

Also Introduces Slate That Includes 'Truth in Advertising' FULL ARTICLE

Fuller Steps Down as Editorial Director at American Media

Fuller Steps Down as Editorial Director at American Media

She Transformed Star but Could Not Match Her Earlier Success at Us Weekly FULL ARTICLE


Recent News

Nickelodeon and Group M Close to Upfront Deal

$300 Million Pact Would Include Kids and Adult Brands FULL ARTICLE

ESPN Plans Expansion of 'SportsCenter'

Rolls Out Multiplatform Measurement, Ad Research on Sports Fans FULL ARTICLE

ABC Building Emerging Media Labs to Track Ad Viewership

Teams with Australian Professor to Explore ITV Options FULL ARTICLE

ABC Only Adds Two New Shows for Fall

Unveils Advertising Value Index to Help Track How Well Ads Perform FULL ARTICLE

NBC Universal Gives Media Buyers an 'Experience'

Forgoes Network Hard Sell in Favor of Showing All Media Opportunities FULL ARTICLE

Most Still Watch Favorite TV Shows Live

Survey: Only 3% Believe Brand Integration Makes Them Want to Buy FULL ARTICLE

Clear Channel, CBS Radio Chase Digital Listeners

Roll Out Online Apps for Personalized Radio Stations FULL ARTICLE

Cablevision Nabs Long Island's Newsday

After News Corp.'s Rupert Murdoch Dropped Out of Pursuit FULL ARTICLE

Liguori Leads Surging Fox

Nonconformist Network Only One Looking Up FULL ARTICLE

Don't Expect TV Sellers to Exceed Last Year's $9.1B

Credit Crisis and Focus on Accountability Likely Downers for Upfront FULL ARTICLE

The Media Guy

Dan Rather, Meet Jamie Lynn Spears and Robot Chicken

Like It or Not, You're All Fodder for the Latest Edition of NSFAQ (Not-so-Frequently-Asked Questions) FULL ARTICLE


MediaWorks Media People

Group M Names Head of Global Trading

MediaCom's Alexander Schmidt-Vogel to Helm Newly Created Post FULL ARTICLE

Gourmet Magazine Gets New Publisher

Nancy Berger Cardone Replaces Tom Hartman FULL ARTICLE


MediaWorks Watercooler

A Tale of Water Buffalo, Lions, Crocs and Two Lucky Ducks

What Everyone Is Talking About FULL ARTICLE


MediaWorks Idea of the Week

Sony Ericsson's Band Contest Resonates With MTV Audience

Millions of Votes Cast in Event Linked to European Awards Show FULL ARTICLE


MediaWorks Photo Page

Vanity Fair's Graydon Carter, Designer George Lois

And Other National Magazine Award Winners and Presenters FULL ARTICLE