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MediaWorks

Edited by: Ann Marie Kerwin

MediaVest Is Looking for Brand 'Swingers'

Media Buyer Tests New Metric That Rewards Shows With High Number of Product Switchers FULL ARTICLE

Dallas Daily Turns Over National Ad Sales to Rival Tribune

Dallas Daily Turns Over National Ad Sales to Rival Tribune

Morning News Keeps Local Market; Other Outsourcing Deals Could Follow FULL ARTICLE

For Broadcast TV Networks, Summer Break Begins Now

For Broadcast TV Networks, Summer Break Begins Now

Rash Report: NBC's 'America's Got Talent' Wins an Easy-Viewing Night FULL ARTICLE

Why the Court's Decision on Virtual DVRs Matters to Marketers

Why the Court's Decision on Virtual DVRs Matters to Marketers

For Starters, Expect More Time-Shifted TV Content FULL ARTICLE


Recent News

BET Awards Ratings Soar Thanks to Michael Jackson, Twitter

Net Used Social-Media Tool to Announce New Acts, Encourage Fan Feedback FULL ARTICLE

Pop Culture Remains Faithful to TV Marriage

Rash Report: ABC's 'Bachelorette' Engages Viewers FULL ARTICLE

Marketers Soften Stance on Upfront Pricing

Many Ease up on Demands for Double-Digit Decreases as TV Ad-Buying Talks Gear up FULL ARTICLE

The Last Page

A Guide to Magazines That Have Ceased Publication FULL ARTICLE

Despite Passing of TV Legends, Networks Fail to Win Viewers Over Weekend

Rash Report: Celeb Websites, 'Transformers' Big Draw Compared to Broadcast FULL ARTICLE

Turner Lets Marketers Buy Shows Rather Than Networks

New Plan Offers Ad Time By Male Demographic, Show FULL ARTICLE

AOL Cracks Web Publishing -- Sans Time Warner

Portal Points Way to Future, and It's Vertical Sites Run by Small Staffs FULL ARTICLE

Why the New York Times Co. Will Be in Business Until at Least 2012

Revolving Credit Facility Due Date Looms, but Sulzbergers Should Be Able to Retain Control FULL ARTICLE

Ed, Farrah and Michael

Rash Report: The Passing of Three Stars -- And a Media Era FULL ARTICLE

Gay Consumers' Media Habits Mostly Mirror Mainstream

Mindshare Study Finds Group to Be More Tech-Savvy, More Multitasking FULL ARTICLE

The Media Guy

So You're an Obsessive-Compulsive Stats-aholic? There's an App for That

The New 'Pro' Version of Buzzworthy Trend-Tracking Service Trendrr Is Total Digital Crack FULL ARTICLE

Dumenco's Media People

Introducing Twitter Monthly, the Lifestyle Mag for Twitterers

ASSME Chief Aaron Gell on Glossy Refugees With Too Much Time On Their Hands FULL ARTICLE

Trashy Parasitism as a Get-Rich-Quick Scheme? Hi, HuffPo

The Real Nature of Arianna's 'Risk Taking'? Let Others Risk, Then Reap the Rewards -- and Awards FULL ARTICLE


MediaWorks Idea of the Week

From Nose to Tail

In Sweden, a Pet Store Shows It Really Understand Dogs FULL ARTICLE

How Can Brown Make You Fashionable?

UPS Challenges Young Designers to Create 'Free Movement' Outfit FULL ARTICLE


MediaWorks Watercooler

ABC Gets a Bit Forward in Its Push to Get Fall Viewers

What Everyone Is Talking About FULL ARTICLE








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