MediaWorks
The Onion A.V. Club Rocks Out, Karaoke-Style, With a Little Help From Starbucks
Media Guy's Pop Pick -- and Giveaway FULL ARTICLE
How MediaCom Is Fighting the Commoditization of Agencies
Q&A: Worldwide CEO Stephen Allan on Procurement, Talent and Compensation FULL ARTICLE
What Does Cable Name Game Mean for Business?
Networks Look to Broaden Their Appeal in Hopes of More Viewers, Ad Dollars FULL ARTICLE
New York Times' Exclusive Run at Starbucks Ends
USA Today Returns After 10 Years as Coffee Chain Cites Customer Taste for Media Choice FULL ARTICLE
Recent News
MediaCom's Gregory Pruitt Dies at 46
Developed Award-winning Work for Fruit of the Loom, P&G and Community Service Groups FULL ARTICLE
Bob Tippee: 'It's a Great Time to Be in B-to-B Media'
Crain Award Recipient Says Persistent Need for Quality Information Creates Opportunity FULL ARTICLE
The CMO InterviewNBC Breaks Beyond TV to Reach New Viewers
Marketing Exec Stotsky Says Network Will Do (Nearly) Everything to Drive Sampling FULL ARTICLE
TIAA CREF Pulls Off Coup: Buys TV Ads With Precision
Lady Antebellum-Tracked Spot Follows Band's Live Performance at CMAs FULL ARTICLE
Why the $7B Media-Consolidation Windfall Isn't Good News for Small Shops
Mars, Reckitt, Visa, Intercontinental Put Huge Chunks of Business Up for Grabs, but Mainly Big Agencies Benefit FULL ARTICLE
CBS Scores $37M Beyond TV With Help of March Madness
Network Nearer to Holy Grail of Earning Same Revenue Per Viewer Whether It Be Through the Tube or Computer FULL ARTICLE
Elle Teams Up With a California Magazine in Hunt for New Ads
Unusual Print Effort With C Is an Attempt to Better Leverage Regional Markets FULL ARTICLE
Valencia Festival of Media Names Award Nominees
Havas, MediaCom, Universal McCann Lead Contenders FULL ARTICLE
Dobrow Checks the Pulse of 'Saturday Night Live'
Media Reviews for Media People: 'SNL' FULL ARTICLE
The Media ViewDo Marketers Still Need News Brands?
Ken Doctor on Whether the Tablet Will Resurrect Advertiser and Publisher Relationships FULL ARTICLE
MediaWorks: What the Trend
Chuck Norris, Lady Gaga and Justin Bieber Walk Into a Bar ...
A Bar Called Twitter, That Is. (And Hilarity Ensues?) The 10 Most-Tweeted Brands of the Week Chart FULL ARTICLE
MediaWorks Idea of the Week
Taking the Extreme Sports Rush to the Bathroom
Coke's Georgia Coffee Makes Toilets in Japanese Ski Resorts Look Like Snowboard Half-Pipes FULL ARTICLE
Tug of War
Israeli Telecom Company's Powerful Stunt FULL ARTICLE
The Media Guy
Who Got the Biggest Twitter Lift From the Oscars?
Dumenco's Trendrr Chart of the Week FULL ARTICLE
How to End the Recession: Agricultural Subsidies for Facebook FarmVille Farmers!
Dumenco's Trendrr Chart of the Week FULL ARTICLE
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