MediaWorks
MediaVest Is Looking for Brand 'Swingers'
Media Buyer Tests New Metric That Rewards Shows With High Number of Product Switchers FULL ARTICLE
Dallas Daily Turns Over National Ad Sales to Rival Tribune
Morning News Keeps Local Market; Other Outsourcing Deals Could Follow FULL ARTICLE
For Broadcast TV Networks, Summer Break Begins Now
Rash Report: NBC's 'America's Got Talent' Wins an Easy-Viewing Night FULL ARTICLE
Why the Court's Decision on Virtual DVRs Matters to Marketers
For Starters, Expect More Time-Shifted TV Content FULL ARTICLE
Recent News
BET Awards Ratings Soar Thanks to Michael Jackson, Twitter
Net Used Social-Media Tool to Announce New Acts, Encourage Fan Feedback FULL ARTICLE
Pop Culture Remains Faithful to TV Marriage
Rash Report: ABC's 'Bachelorette' Engages Viewers FULL ARTICLE
Marketers Soften Stance on Upfront Pricing
Many Ease up on Demands for Double-Digit Decreases as TV Ad-Buying Talks Gear up FULL ARTICLE
The Last Page
A Guide to Magazines That Have Ceased Publication FULL ARTICLE
Despite Passing of TV Legends, Networks Fail to Win Viewers Over Weekend
Rash Report: Celeb Websites, 'Transformers' Big Draw Compared to Broadcast FULL ARTICLE
Turner Lets Marketers Buy Shows Rather Than Networks
New Plan Offers Ad Time By Male Demographic, Show FULL ARTICLE
AOL Cracks Web Publishing -- Sans Time Warner
Portal Points Way to Future, and It's Vertical Sites Run by Small Staffs FULL ARTICLE
Why the New York Times Co. Will Be in Business Until at Least 2012
Revolving Credit Facility Due Date Looms, but Sulzbergers Should Be Able to Retain Control FULL ARTICLE
Ed, Farrah and Michael
Rash Report: The Passing of Three Stars -- And a Media Era FULL ARTICLE
Gay Consumers' Media Habits Mostly Mirror Mainstream
Mindshare Study Finds Group to Be More Tech-Savvy, More Multitasking FULL ARTICLE
The Media Guy
So You're an Obsessive-Compulsive Stats-aholic? There's an App for That
The New 'Pro' Version of Buzzworthy Trend-Tracking Service Trendrr Is Total Digital Crack FULL ARTICLE
Dumenco's Media PeopleIntroducing Twitter Monthly, the Lifestyle Mag for Twitterers
ASSME Chief Aaron Gell on Glossy Refugees With Too Much Time On Their Hands FULL ARTICLE
Trashy Parasitism as a Get-Rich-Quick Scheme? Hi, HuffPo
The Real Nature of Arianna's 'Risk Taking'? Let Others Risk, Then Reap the Rewards -- and Awards FULL ARTICLE
MediaWorks Idea of the Week
From Nose to Tail
In Sweden, a Pet Store Shows It Really Understand Dogs FULL ARTICLE
How Can Brown Make You Fashionable?
UPS Challenges Young Designers to Create 'Free Movement' Outfit FULL ARTICLE
MediaWorks Watercooler
ABC Gets a Bit Forward in Its Push to Get Fall Viewers
What Everyone Is Talking About FULL ARTICLE
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