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MediaWorks Idea of the Week

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Somebody's Watching You

In Germany, Stalking to Promote Shocking Shorts Film Festival FULL ARTICLE

Play by Play While You Pee

In Canada, Sports Radio Promotes Hockey Game Coverage Via Urinals FULL ARTICLE

Fear of Flying? There's an App for That

Virgin Reassures Nervous Passengers With $4.99 Download FULL ARTICLE

Pretty Fly Campaign

In Germany, a Pest Turned Into Media Channel FULL ARTICLE

The Newspaper as Creative Medium

In Australia, Skin Cancer Warning Takes Advantage of a Newsprint Quirk FULL ARTICLE

Wave of Disaster

In Canada, Red Cross Draws Attention to Tsunami Victims FULL ARTICLE

Isn't Timmy Sweet With His Kalashnikov?

Unicef Uses Toys to Raise Awareness About Child Soldiers FULL ARTICLE

Where Has That Condom Been?

In Stockholm, an STD Prevention Campaign FULL ARTICLE

Anything but Passive

In Sao Paulo, Clear Reminder about Dangers of Secondhand Smoke FULL ARTICLE

Just Taking My Lion for a Walk

In Belgium, a Word-of-Mouth Campaign for a Zoo FULL ARTICLE

A Telecom That Pays You Back -- Stealthily

In London, Pickpockets Give Money Instead of Stealing It FULL ARTICLE

This Is You After a Night Out

Alka-Seltzer Knows How You Feel FULL ARTICLE

Death-Defying Marketing

Media Stunt by New Zealand News Site Gets Great Word-of-Mouth FULL ARTICLE

Daydreaming Looking Out Your Window

In United Arab Emirates, a Campaign to Spark Vacation Lust FULL ARTICLE

A Lifesaving Brand

In India, a Billboard Rescue FULL ARTICLE

King of Celebrations

Burger King Uses Soccer Players to Show Off Its Icon FULL ARTICLE

Think of It as Gorilla Marketing

In Canada, a Vivid Product Demonstration FULL ARTICLE

Hey, You in the Pink Top! Look Up Here!

Glaceau Vitaminwater Gets Personal FULL ARTICLE

Big Fun, Small Space

Automaker Smart Uses Tiny Games to Promote Tiny Cars FULL ARTICLE

Combating Counterfeit Drugs

In the U.K., a Rat Makes a Graphic Point FULL ARTICLE

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