Out of 25 Biggest Newspapers, Only Wall Street Journal Gains Circ
Dow Jones Outlet's Increase Includes Digital Subscriptions, Up 14.4%
NEW YORK (AdAge.com) -- In newspapers' discouraging new paid circulation report, showing an average weekday decline of 10.6% from a year earlier, things are both a little better and a little worse than they seem.
And for anyone following the fortunes of newsprint, even that picture renders conditions a bit on the rosy side. As permitted by Audit Bureau of Circulations rules, The Journal's paid circulation report includes subscriptions to its paid website. Excluding 407,002 such electronic subscriptions, up 14.4% from a year earlier, the core print paper actually saw paid circulation decline 2.4%.
But those paid, growing website subscriptions are also one of the brightest spots in Monday's report by the Audit Bureau.
Those online subs mean The Journal is diversifying its circulation revenue, improving its position for the increasingly digital delivery of news and daring other papers with its example to find online circulation revenue one way or another. Newsprint circulation is contracting more quickly than ever, but newspaper publishers don't necessarily have to fade in step.
(Subject to Audit)
| Total Paid Circulation | |||||
|---|---|---|---|---|---|
| State | Newspaper Name | Frequency | As of 9/30/09 | As of 9/30/08 | % Change |
| NY | WALL STREET JOURNAL | AVG M (M-F) | 2,024,269 | 2,011,999 | 0.61% |
| DC | USA TODAY | AVG M (M-F) | 1,900,116 | 2,293,312 | -17.15% |
| NY | NEW YORK TIMES | AVG M (M-F) | 927,851 | 1,000,666 | -7.28% |
| CA | LOS ANGELES TIMES | AVG M (M-F) | 657,467 | 739,147 | -11.05% |
| DC | WASHINGTON POST | AVG M (M-F) | 582,844 | 622,714 | -6.40% |
| NY | NEW YORK DAILY NEWS | AVG M (M-F) | 544,167 | 632,595 | -13.98% |
| NY | NEW YORK POST | AVG M (M-F) | 508,042 | 625,428 | -18.77% |
| IL | CHICAGO TRIBUNE | AVG M (M-F) | 465,892 | 516,031 | -9.72% |
| TX | HOUSTON CHRONICLE | AVG M (M-F) | 384,419 | 448,271 | -14.24% |
| PA | PHILADELPHIA INQUIRER | AVG M (M-F) | 361,480 | N/A | N/A |
| NY | NEWSDAY | AVG M (M-F) | 357,124 | 377,517 | -5.40% |
| CO | DENVER POST | AVG M (M-F) | 340,949 | N/A | N/A |
| AZ | ARIZONA REPUBLIC | AVG M (M-F) | 316,874 | 361,332 | -12.30% |
| MN | MINNEAPOLIS STAR TRIBUNE | AVG M (M-F) | 304,543 | 322,358 | -5.53% |
| IL | CHICAGO SUN-TIMES | AVG M (M-F) | 275,641 | 313,174 | -11.98% |
| OH | CLEVELAND PLAIN DEALER | AVG M (M-F) | 271,180 | 305,528 | -11.24% |
| MI | DETROIT FREE PRESS (e) | AVG M (M-F) | 269,729 | 298,243 | -9.56% |
| MA | BOSTON GLOBE | AVG M (M-F) | 264,105 | 323,980 | -18.48% |
| TX | DALLAS MORNING NEWS | AVG M (M-F) | 263,810 | 338,932 | -22.16% |
| WA | SEATTLE TIMES | AVG M (M-F) | 263,588 | N/A | N/A |
| CA | SAN FRANCISCO CHRONICLE | AVG M (M-F) | 251,782 | 339,430 | -25.82% |
| OR | OREGONIAN | AVG M (M-F) | 249,163 | 283,325 | -12.06% |
| NJ | NEWARK STAR-LEDGER | AVG M (M-F) | 246,006 | 316,281 | -22.22% |
| CA | SAN DIEGO UNION-TRIBUNE | AVG M (M-F) | 242,705 | 269,820 | -10.05% |
| FL | ST. PETERSBURG TIMES | AVG M (M-F) | 240,147 | 268,934 | -10.70% |
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(e) Individually paid core newspaper five-day average reflects a reduced home-delivery schedule
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Source: Audit Bureau of Circulations
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(Subject to Audit)
| Total Paid Circulation | |||||
|---|---|---|---|---|---|
| State | Newspaper Name | Frequency | As of 9/30/09 | As of 9/30/08 | % Change |
| PA | YORK DAILY RECORD | AVG M (M-F) | 55,370 | 47,549 | 16.45% |
| NY | WOMEN'S WEAR DAILY | AVG M (M-F) | 53,142 | 46,491 | 14.31% |
| MI | OAKLAND PRESS | AVG M (M-F) | 68,067 | 63,458 | 7.26% |
| NV | LAS VEGAS REVIEW-JOURNAL | AVG M (M-F) | 175,841 | 165,011 | 6.56% |
| TN | CHATTANOOGA TIMES FREE PRESS | AVG M (M-F) | 69,569 | 68,088 | 2.18% |
| UT | OGDEN STANDARD-EXAMINER | AVG M (M-F) | 62,062 | 60,910 | 1.89% |
| CT | NEW HAVEN REGISTER | AVG M (M-F) | 70,559 | 70,007 | 0.79% |
| AL | MOBILE PRESS-REGISTER | AVG M (M-F) | 92,849 | 92,162 | 0.75% |
| NY | WALL STREET JOURNAL | AVG M (M-F) | 2,024,269 | 2,011,999 | 0.61% |
| ND | FARGO FORUM | AVG M (M-F) | 50,131 | 49,934 | 0.39% |
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Source: Audit Bureau of Circulations
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