Play by Play While You Pee
In Canada, Sports Radio Promotes Hockey Game Coverage Via Urinals
Canadian sports radio station AM640 wanted to promote its live commentary of ice hockey games. To show fans how exciting audio can be, it installed a poster over a urinal that provides commentary of the person doing their business.
The radio station targeted a toilet it knew would be full of ice hockey fans -- the one at Air Canada Bowl. When a fan approached, an excitable commentary lifted from an ice hockey game -- but one equally applicable to taking a pee -- began to play. Lines such as "He's approaching the bowl" played in an audio clip culminating with an ecstatic cry of satisfaction from the commentator.
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