Instead of Tweeting About Twitter, Why Not Tweet About Your Smartphone?
Dumenco's Trendrr Chart of the Week
In case you've had your fill of people using Twitter to tweet their thoughts about Twitter itself, how about people using their smartphones to tweet about ... their smartphones?
This week's Trendrr chart tracks Twitter buzz surrounding the iPhone, Blackberry, the Palm Pre, Google's Android operating system and Verizon's Droid. A few notes and observations:
- As my colleague Rita Chang reported on Monday, Verizon is backing the launch of its Droid phone with an integrated campaign that "will receive an estimated $100 million in support, most of it spent before the end of the year." So far, word-of-mouth on Twitter is already pretty strong, with a recent one-day peak (on Nov. 6) of 25,596 tweets name-checking Droid.
Verizon's Droid - The iPhone remains, as you'd expect, the Twitter buzz champ by a decent margin (e.g., a recent one-day peak of 69,141 tweets on Nov. 4). My informal review of 100+ tweets mentioning the iPhone this morning suggests that Apple's lead in the smartphone app market gives it a huge mindshare advantage; people just can't seem to stop suggesting and discussing their favorite iPhone apps.
- Blackberry is holding its own in Twitter buzz, but the Palm Pre is scraping the bottom of the barrel (recent one-day peak: 1,620 tweets on Oct. 30).
- With apologies to Gertrude Stein: An iPhone is an iPhone is an iPhone. Whereas, Android ... Droid ... huh? Consider Dan Frommer's recent DigitalNext post, "Why Google Android Is Already Confusing." Android, of course, is the Google-created mobile-operating system; the Droid is a specific Verizon phone that runs on Android. But as Frommer points out, certain Android features behave differently on two different Verizon phones. "Imagine what will happen," Frommer writes, "when dozens of companies are selling different, slightly customized flavors of Android." In fact, the very first tweet that came up when I searched on "Droid" this morning read "Droid / android makes things confusing in naming." Yep.
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Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr, a social- and digital-media tracking service. More background here. A basic Trendrr account is free; Trendrr Pro, which offers more robust tracking and reporting tools, comes in various paid flavors (get the details here).
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.
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