To Reach Mobile Users, Make Your Marketing Useful
Roundtable of Experts Says Smart Advertisers Will Use the Medium to Provide Consumers Something Valuable
NEW YORK (AdAge.com) -- When it comes to mobile marketing, advertisers have not only a challenge but a mandate to create something useful for consumers, according to a panel of experts Advertising Age gathered to talk about the opportunities -- and potential pitfalls -- of reaching consumers on their phones for this Mobile Marketing Guide.
Why Google Sees Cellphones as the 'Ultimate Ad Vehicle'
As Search Giant Preps New OS, Sumit Agarwal Explains How It's Making Mobile More Like the PC
In a conversation with Advertising Age, Google Mobile Product Manager Sumit Agarwal discussed why mobile is the perfect cloud-computing complement, how the phone is the advertising vehicle we go to bed with and why mobile is essentially a survival tactic for Google.
Want a Deeper Connection? Apps Are Where It's At
Marketers Go Beyond Text Alerts, Mobile Websites to Offer Richer, More-Engaging Experiences
While many mobile marketers are focusing on creating SMS-text-alert programs with marginal impact and shallow mobile campaign sites, savvy marketers are realizing that mobile applications can be a great way to create significant lifts in brand affinity, brand recall and future purchase intent.
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