Video Preview: Ad Age Marketer of the Year Candidates, 2008
Apple, Coors, McCain, Nike, Obama, Zappos
Published: October 02, 2008
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NEW YORK (AdAge.com) -- Advertising Age's Marketer of the Year ceremony will be part of the CMO Choice Awards on Oct. 16, to be held during the Association of National Advertisers conference in Orlando, Fla.
Ad Age reporters and editors across the country have chosen six finalists -- Apple, Coors, Sen. John McCain's campaign, Nike, Sen. Barack Obama's campaign and Zappos -- based upon their marketing operations during the past year.
In these six video previews, Ad Age staffers explain why each marketer is worthy of the top honor. The audience at the Oct. 16 event will cast a vote to determine which of the six is officially declared Marketer of the Year. Here are the nominees:
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Candidate #1: APPLE
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Candidate #2: COORS
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Candidate #3: MCCAIN
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Candidate #4: NIKE
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Candidate #5: OBAMA
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Candidate #6: ZAPPOS
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