Video Highlights From NATPE 2008
From the Mandalay Bay Resort, Las Vegas
LAS VEGAS (AdAge.com) -- The Mandalay Bay Resort was packed all week with thousands of TV programming, distribution, marketing and advertising executives for the annual conference of the National Association of Television Programming Executives. Here are some video highlights from the event.
Tobaccowala: Get Ready to Lose Control
Denuo Group CEO on Adapting Ads to Digital Distribution
LAS VEGAS (AdAge.com) -- Marketers have to get ready to lose control and authority as advertising adapts to the rules of digital media, the CEO of Denuo Group told attendees at the annual National Association of Television Program Executives conference yesterday.
Starcom CEO Asks for More Multicultural Programming
Niche Shows Could Offer Higher Engagement Among Viewers
LAS VEGAS (AdAge.com) -- The CEO of one of the marketing world's biggest buying firms, Starcom MediaVest Group CEO Renetta McCann, called on TV producers to come up with more programs that target specific demographic groups, even if the programs didn't become among the top-rated on the small screen.
Google's Tim Armstrong: Web Will Unleash Ad Creativity
Search Giant Also Interested in Tracking TV Spots' Performance
LAS VEGAS (AdAge.com) -- While paid-search ads online are among the most basic and utilitarian of commercial units, Google's head of ad sales expressed the belief that the internet will spur more creativity over time -- especially as image and video search become more common.
Shelly Lazarus: Brands Are More Than Checkbooks for Content
Ogilvy CEO on Branded Entertainment That Worked
LAS VEGAS (AdAge.com) -- Fund-seeking content producers and programmers got a big wake-up call on branded entertainment from Shelly Lazarus this morning at the National Association of Television Program Executives Conference here. "Brands are more than checkbooks to develop content," the Ogilvy & Mather CEO said in a question-and-answer session with Ad Age editor Jonah Bloom.
The Biggest Players in Mobile? Content Providers
Entertainment Options, New Devices Shape Consumer Perceptions and Spur Ad Spending
LAS VEGAS (AdAge.com) -- When it comes to the big players in mobile marketing, forget brands and agencies. "The largest marketers in mobile today are the producers of content," John Hadl, founder and CEO of Brand in Hand, said at the NATPE Mobile Conference in Las Vegas
NBCU's Zucker: New Business Model Not Ready For Prime Time
Why Broadcast TV Must Change Its Development Cycle
NEW YORK (AdAge.com) -- If the theme of this year's National Association of Television Program Executives Conference is a change to the traditional broadcast TV model, than Jeff Zucker will be at the forefront of it. The NBC Universal CEO spoke at length in his keynote this morning of the developments that have accelerated these changes, most recently the writers strike.
Going to NATPE? Here's What You Won't Want to Miss
NBCU's Jeff Zucker, O&M's Shelly Lazarus and Google's Tim Armstrong
NEW YORK (AdAge.com) -- The National Association of Television Program Executives Conference in Las Vegas is a place where some of the biggest players in mobile and media gather to discuss not just syndication but the evolving marketplace and share insightful case studies from the past year. Here's just a sampling of some of the boldface names coming to Vegas.
Syndication Moves Online, and Back to Screen
Top Producers Take Advantage of Web to Build Brands
NEW YORK (AdAge.com) -- Next week's annual National Association of Television Program Executives Conference in Las Vegas will reflect a syndicated marketplace that is feeling pretty good about its prospects.
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