Google, Yahoo Become Print's Allies

To Ensure Their Own Survival, Newspapers Are Happy to Partner With the Online Giants They Once Saw as Rivals

NEW YORK (AdAge.com) -- Newspapers might be in trouble financially, but they're well-known, trusted and useful. Newspapers also have big local sales forces, which are increasingly catching up on the art of selling online ad space. All that is making newspapers appealing partners for the same companies that helped put them on the brink: the giants of new media.

Chicago Tribune Debuts New Format

Ratio Is 50% Editorial, 50% Advertising, Resulting in Fewer Sections

CHICAGO (AdAge.com) -- The Chicago Tribune debuted a dramatically new look, revamping itself in order to comply with a Tribune Co. dictate to have advertising account for at least 50% of the paper every day.

New York Times Shocker: Online Ad Growth Stalls

July Results Show Drastic Drop to Just 1%

NEW YORK (AdAge.com) -- When The New York Times Company released its July results today, you could be forgiven for shrugging as you spotted the 17.9% decline in ad revenue at its news media group. It's been that kind of cycle -- on top of rising challenges to print newspapers in general.

Kohl's, JCPenney Look to Reduce Newspaper Advertising

Retailers Aim to Do More With Online, Direct Mail and Mobile

NEW YORK (AdAge.com) -- In the face of a tough economic environment, Kohl's and JCPenney are evaluating their newspaper-circular strategy. Retailers of all stripes are looking for more effective ways to stretch their advertising budgets, and for many that includes looking instead to cheaper online programs, as well as more measurable direct mail strategies.

Uh-oh, Where Did Those Newspaper Web Ads Go?

Tribune, Scripps and Lee Report Declining Online Revenue

CHICAGO (AdAge.com) -- File this under "It can always get worse." Amid the constant stream of circulation declines, vanishing ads and staff reductions that have afflicted print newspapers, some major publishers are seeing online-revenue declines for the first time.

The Newspaper Doomsayers Still Can Be Proved Wrong

One of the Problems Is Underinvestment in Digital Technology and Talent

U.S. newspapers could be fixed if they could just be pried from the hands of those who milk them for short-term gain and are either woefully ignorant of where readers are going or miserably negligent in terms of investing in that future.

How Newspapers Can Turn Problems Into Profit

Steve Rubel on Digital Communications

Newspaper publishers are facing a perfect storm thanks to three megatrends: rising inflation, America's growing green conscience and disruptive technology. Here's my advice.

Credit Ratings: Newspapers

August 4, 2008: DataCenter This Week

Los Angeles Times Relaunches Sunday Magazine

One Difference Between Old and New? Photoshop

NEW YORK (AdAge.com) -- When the Los Angeles Times publishes the first issue of its new glossy monthly inside the Sunday paper Sept. 7, readers won't mistake it for the recently deceased Los Angeles Times Magazine. The new monthly will be called LA, partly to stand apart from the old Times Magazine and its newsroom staff. And its production by magazine pros without newsroom ties, moreover, will show everywhere from the table of contents to its photos.

Leading in Turbulent Times

Sulzberger Navigates Between Past, Present at the Once Old Gray Lady

NEW YORK (AdAge.com) -- How fast, and how treacherous, are the currents sweeping over The New York Times? This September, its home page -- some of the most valuable real estate on the web -- will start automatically displaying links to competitors' takes on big news. That's not your traditional paper of record.

L.A. Times Publisher David Hiller Resigns

While More Layoffs Bring 'Pain, Anger and Sadness'

Los Angeles Times Publisher-CEO David Hiller is leaving the paper today after less than two years in the post, Tribune Co. said. Tribune did not immediately name a successor.

Murdoch Lifer Mans Main Street Journal

Can Dow Jones CEO Les Hinton Ride Out Newspapers' 'Worst Year'?

NEW YORK (AdAge.com) -- It's already been eight months since Rupert Murdoch plucked Les Hinton from London to run Dow Jones and The Wall Street Journal, and Mr. Hinton does not like to dawdle.

Washington Post's New Editor a WSJ Refugee

Former Managing Editor Marcus Brauchli to Replace Len Downie

WASHINGTON (AdAge.com) -- The Washington Post today named former Wall Street Journal managing editor Marcus Brauchli as its executive editor, succeeding Leonard Downie Jr.

It's Not Her Grandmother's Post

Washington Paper Spawns Niche Products, Buys Out Staffers Under Weymouth

NEW YORK (AdAge.com) -- Katharine Weymouth is the fifth member of her family to serve as publisher of The Washington Post, but she presents a firmly unassuming air.

Parade President: Reports of Death of Papers May Be Greatly Exaggerated

Innovations Could Still Allow Them to Reverse Their Fortunes

NEW YORK (AdAge.com) -- According to the pundits and prognosticators, newspapers are in a death spiral and doomed to extinction, just like the dinosaurs. But what if these wags are wrong?

Tribune Papers to Adopt 50/50 Ad Ratios

Zell: Looking to 'Right-Size' Newspapers to Cut Costs

CHICAGO (AdAge.com) -- During a conference call with analysts yesterday, Tribune announced it would be "right-sizing" its shrinking newspaper network -- which includes titles such as the Chicago Tribune, Los Angeles Times and Baltimore Sun. Executives are also considering the elimination of less-productive reporters.

USA Today: 'McPaper' in Modern Times

Has Country's Biggest Paid Weekday Circulation, but Can It Convince Advertisers It's Still Relevant?

NEW YORK (AdAge.com) -- Twenty-five years after USA Today zigged while everyone else zagged, it averages the biggest paid weekday circulation in the country, nearly 2.3 million and growing. The industry has learned to imitate its earliest editorial priorities -- color, brevity, sports, pop and dialogue with readers -- alongside bold business plays such as the front-page ads that started in 1999.

Tribune Is 'Actually Friggin' Doing It'

Abrams, Other Innovators Talk About Creating New Ideas in Face of Threats

CHICAGO (AdAge.com) -- Lee Abrams, the former XM Satellite Radio executive who was tapped as Tribune Co.'s VP-innovation last month by the publisher's new chairman, Sam Zell, is the latest in a growing line of innovation gurus hired by big newspaper publishers and charged with finding the big ideas necessary to help them navigate the changing media-consumption habits of their readers.

'Bad Publisher' Bucks Yesterday's Business Model

Hiller: L.A.Times Won't Have Margins It Used to, but He's Making Sure Brand Is Still Attractive to Advertisers

NEW YORK (AdAge.com) -- Newspapers across the country have suffered repeated budget cuts like those last week at The Daily Camera in Colorado and The New York Times. But it's only at the Los Angeles Times, the country's biggest metro paper, that a publisher and three editors have so publicly rebelled -- several times resisting the paper's owner, Tribune Co., in the pages of the Times itself. They all left the paper convinced that further cuts, particularly without enough investment to seed real growth, would only fuel the same revenue decline that prompted them.

The Newspaper Death Watch

Tumultuous Week Highlights Industry's Many Challenges

NEW YORK (AdAge.com) -- Newspaper owners aren't going to just give up and wait for their industry to die -- and so Ad Age is launching this series about the 1,437 dailies still working hard in the U.S. It'll look at the thought leaders in the industry, their attempts to leave the past -- and even formats -- behind and their strategies for finding new business models.