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<title>AdAge.com</title>
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<description>AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc.</description>
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<dc:date>2006-04-06T17:45+00:00</dc:date>
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<item rdf:about="http://www.adage.com/news.cms?newsId=48518">
<title>NFL TURNS TO BBDO FOR UNDISCLOSED AD PROJECTS</title>
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<description>&lt;IMG src="http://adage.com/images/random/nfl051605_med.gif" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- The National Football League has turned to Omnicom Group’s BBDO North America for a series of undisclosed projects, the league said.</description>
<dc:subject>AdAge News</dc:subject>
<dc:creator>Rich Thomaselli</dc:creator>
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<item rdf:about="http://www.adage.com/news.cms?newsId=48535">
<title>LG ELECTRONICS CONDUCTS AD AGENCY REVIEW</title>
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<description>&lt;IMG src="http://adage.com/images/random/lg033106_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) –- Technology giant LG Electronics is conducting a global market-by-market advertising review that throws its $50 million U.S.  account into play.</description>
<dc:subject>AdAge News</dc:subject>
<dc:creator>Lisa Sanders</dc:creator>
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<title>DISNEY SELECTS BUDER ENGEL AGENCY FOR MOBILE LAUNCH</title>
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<description>&lt;IMG src="http://adage.com/images/random/disney032706_med.jpg" width=80 height=60 border=0 align=left>SAN FRANCISCO (AdAge.com) -- Walt Disney Co., poised this summer to go head-to-head with the nation’s major carriers in a battle for share of the family cellphone market, has hired San Francisco agency BuderEngel &amp; Friends for an anticipated $50 million-plus launch.</description>
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<dc:creator>Alice Z. Cuneo</dc:creator>
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<title>MCCANN WINS  $200 MILLION IN HEWLETT-PACKARD AD ACCOUNTS</title>
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<description>&lt;IMG src="http://adage.com/images/random/hp032306_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- McCann Erickson Worldwide has muscled onto Hewlett-Packard Co.'s roster of global advertising agencies after winning a review to handle regional creative advertising duties for the marketer’s Personal Systems Group in the U.S. as well as Europe, Middle East and Africa, according to the marketer.</description>
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<dc:creator>Lisa Sanders </dc:creator>
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