http://www.adage.com AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc. en-us Copyright 2004, Crain Communications Inc. 2006-04-06T17:45+00:00 editor@adage.com editor@adage.com AdAge News 1 hourly 1901-01-01T00:00+00:00 http://www.adage.com/news.cms?newsId=48600 <IMG src="http://adage.com/images/random/felica040606_med.jpg" width=80 height=60 border=0 align=left>LAS VEGAS (AdAge.com) -- The mobile phone took one step closer today to morphing into a mobile wallet as PayPal announced that the National Basketball Association, along with other entertainment marketers and even some charities, will accept payments via text-messaging over the cellphones. AdAge News Alice Z. Cuneo http://www.adage.com/news.cms?newsId=48603 <IMG src="http://adage.com/images/random/wendys040606_med.jpg" width=80 height=60 border=0 align=left>CHICAGO (AdAge.com) – A group of powerful franchisees, fed up with marketing and management practices at ailing Wendy’s International, are splitting off to create an independent owner-operator association. The association, which already has 760 stores as members, is demanding a bigger voice in decision-making, including advertising. AdAge News Kate MacArthur http://www.adage.com/news.cms?newsId=48606 <IMG src="http://adage.com/images/random/harkin040606_med.jpg" width=80 height=60 border=0 align=left>WASHINGTON (AdAge.com) -- Calling the childhood obesity “a public-health crisis of the first order,” U.S. Sen. Tom Harkin, D-Iowa, unleashed a new attack on fast food today, this time with broader bipartisan support directed his ire at school foods. AdAge News Ira Teinowitz http://www.adage.com/news.cms?newsId=48215 <IMG src="http://adage.com/images/random/outofsite_med.gif" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- <i>Advertising Age's</i> new online feature "Out of Site" is a daily directory to other Web links we think may be of interest to our readers. AdAge News Ken Wheaton http://www.adage.com/news.cms?newsId=48538 <font color="#006633">Commentary by Yosi Heber</font><br> <IMG src="http://adage.com/images/random/heber040506_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- The world has changed dramatically for marketers. A CMO and his or her team can no longer hide behind just a “gut feeling” about the success of a campaign. They’ve got to prove clear results. AdAge News Yosi Heber http://www.adage.com/news.cms?newsId=48577 <IMG src="http://adage.com/images/random/ctia040506_med.jpg" width=80 height=60 border=0 align=left>LAS VEGAS (Adage.com) -- Marketing’s role on mobile phones takes center stage this week as the wireless industry today opens one of its largest conferences ever, CTIA Wireless 2006. AdAge News Alice Z. Cuneo http://www.adage.com/news.cms?newsId=48581 <IMG src="http://adage.com/images/random/oreodunkers040506_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Oreos have been orange, they’ve been chocolate-covered, they’ve even been Shrek Green. Now they’re going to be something other than round. AdAge News Stephanie Thompson http://www.adage.com/news.cms?newsId=48590 <IMG src="http://adage.com/images/random/alberto040606_med.gif" width=80 height=60 border=0 align=left>CINCINNATI (AdAge.com) — Alberto-Culver Co. today withdrew its recommendation that shareholders approve a $2.6 billion deal to spin off its beauty products distribution business with Regis Corp., following Regis’ announcement late last month that first-quarter earnings will disappoint. AdAge News Jack Neff http://www.adage.com/news.cms?newsId=48565 <IMG src="http://adage.com/images/random/traynor040406_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- After a year and a half working on what MTV’s U.S. Latino-targeted offering would be, Lucia Ballas-Traynor and MTV Music Television President Christina Norman announced MTV Español is turning into MTV TR3S --pronounced <i>trés</i>. AdAge News Abbey Klaassen http://www.adage.com/news.cms?newsId=48569 <IMG src="http://adage.com/images/random/kong040406_med.jpg" width=80 height=60 border=0 align=left>LOS ANGELES (AdAge.com) -- Hollywood studios are taking another baby step into their digital future, giving consumers the option to buy downloadable versions of popular movies the same day the DVD version is available in stores. But analysts believe the artificial restraints the studios have put in place will constrain the popularity of the option. AdAge News T.L. Stanley http://www.adage.com/news.cms?newsId=47492 <IMG src="http://adage.com/images/random/audio_promo_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- The print publishing industry continues its decline as the explosive growth of digital media alters the balance of power and buying practices throughout the advertising and media business. Ad Age executive editor Jonah Bloom provides an insider's overview of the dramatic changes. AdAge News Hoag Levins http://www.adage.com/news.cms?newsId=48508 <IMG src="http://adage.com/images/random/pedigree040306_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Pedigree's "Max" was the commercial most liked by viewers during the last month. See the full IAG lists of top-liked and top-recalled spots. AdAge News http://www.adage.com/news.cms?newsId=48540 <IMG src="http://adage.com/images/random/mcdonalds040306_med.jpg" width=80 height=60 border=0 align=left>CHICAGO (AdAge.com) -- McDonald's marketing executives have convened a war council to hammer out a strategy to combat a new attack on their reputation and bottom line by best-selling author Eric Schlosser, who is about to release a new movie and book that put the hamburger chain in a bad light. AdAge News Kate MacArthur http://www.adage.com/news.cms?newsId=48541 <IMG src="http://adage.com/images/random/chimp040306_med.jpg" width=80 height=60 border=0 align=left>CHICAGO (AdAge.com) -- Chimp compensation is on the rise, animal trainers and ad agency creatives said, because a recent surge of retirements has created a primate shortage. And that-paired with marketers' still potent urge to tap chimps and orangutans to hawk job listings, light beer and stock brokerages-is driving prices up. AdAge News Jeremy Mullman http://www.adage.com/news.cms?newsId=48544 <IMG src="http://adage.com/images/random/msnbc040306_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- MSNBC.com has chosen SS&K to promote its brand in the site’s first marketing campaign in a decade. The marketing budget for the effort, launching in late summer, is less than $7 million, according to an executive close to the deal. MSNBC.com has not had an agency since the mid-1990s. AdAge News Kris Oser http://www.adage.com/news.cms?newsId=48549 <IMG src="http://adage.com/images/random/brymer040306_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Omnicom Group has named Interbrand Group Chairman-CEO Chuck Brymer to succeed DDB Worldwide president-CEO Ken Kaess, who died last week following a battle with cancer. AdAge News Matthew Creamer http://www.adage.com/news.cms?newsId=48550 <IMG src="http://adage.com/images/random/scotthead_new_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- <i>Advertising Age</i> today announced two promotions designed to enhance its leadership position in coverage of advertising, marketing and media across print, electronic media and events. AdAge News http://www.adage.com/news.cms?newsId=48511 <IMG src="http://adage.com/images/random/brainage033006_med.jpg" width=80 height=60 border=0 align=left>YORK, Pa. (AdAge.com) -- Nintendo’s newest video game is a workout for your brain. And baby boomers will snap it up. AdAge News Beth Snyder Bulik http://www.adage.com/news.cms?newsId=48518 <IMG src="http://adage.com/images/random/nfl051605_med.gif" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- The National Football League has turned to Omnicom Group’s BBDO North America for a series of undisclosed projects, the league said. AdAge News Rich Thomaselli http://www.adage.com/news.cms?newsId=48521 <IMG src="http://adage.com/images/random/googlelocal033106_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Google yesterday unveiled a paid service for local advertisers that lets them place display ads for their businesses within the map that appears along with local search results. AdAge News Kris Oser http://www.adage.com/news.cms?newsId=48531 <IMG src="http://adage.com/images/random/deutsch021606_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- This summer’s best beach reading may well be Steven Dworin’s lawsuit against Donny Deutsch. Whether to file it under it fact or fiction may be up to a jury to decide. AdAge News Lisa Sanders http://www.adage.com/news.cms?newsId=48534 <IMG src="http://adage.com/images/random/wildmon033106_med.jpg" width=80 height=60 border=0 align=left>CINCINNATI (AdAge.com) -- The love is gone between conservative Christian activist Donald Wildmon and Wal-Mart CEO Lee Scott. AdAge News Jack Neff http://www.adage.com/news.cms?newsId=48535 <IMG src="http://adage.com/images/random/lg033106_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) –- Technology giant LG Electronics is conducting a global market-by-market advertising review that throws its $50 million U.S. account into play. AdAge News Lisa Sanders http://www.adage.com/news.cms?newsId=48495 <IMG src="http://adage.com/images/random/target033006_med.jpg" width=80 height=60 border=0 align=left>COLUMBUS, Ohio (AdAge.com) -- As it shifts and hardens its buying practices to support a new emphasis on private-label lines, Target has increasingly frustrated brand suppliers. AdAge News Mya Frazier http://www.adage.com/news.cms?newsId=48496 <IMG src="http://adage.com/images/random/hospital033006_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Increasing numbers of hospital companies are adding luxury amenities and beefed up ad budgets as they chase the country's affluently ill. AdAge News Rich Thomaselli http://www.adage.com/news.cms?newsId=48501 <IMG src="http://adage.com/images/random/video033006_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- Although the number of consumers watching video online routinely is low, that number is growing, and those consumers are engaged with video advertising, according to a new study by the Online Publishers Association and Frank N. Magid Associates. AdAge News Kris Oser http://www.adage.com/news.cms?newsId=48510 <IMG src="http://adage.com/images/random/spike033006_med.jpg" width=80 height=60 border=0 align=left>CHICAGO (AdAge.com) -- Anheuser-Busch’s latest “Here’s to Beer” spots set to air this weekend star filmmaker Spike Lee and “Sopranos” star Michael Imperioli. AdAge News Jeremy Mullman http://www.adage.com/news.cms?newsId=48512 <IMG src="http://adage.com/images/random/phoneys033006_med.jpg" width=80 height=60 border=0 align=left>WASHINGTON (AdAge.com) -- An increasingly nasty fight is being waged in advertising over the future of cable as telecommunications companies jockey to compete with cable providers. AdAge News Ira Teinowitz http://www.adage.com/news.cms?newsId=48513 <IMG src="http://adage.com/images/random/coke033006_med.jpg" width=80 height=60 border=0 align=left> NEW YORK (AdAge.com) -- After trying a dose of reality, Coca-Cola Co. is turning to the effervescent message that drinking a Coke is “happiness in a bottle” for its new advertising campaign. AdAge News Kate MacArthur http://www.adage.com/news.cms?newsId=48415 <IMG src="http://adage.com/images/random/dailycandy032406_med.jpg" width=80 height=60 border=0 align=left>YORK, Pa. (AdAge.com) -- You’ll never get bad news from a DailyCandy e-mail. The coast-to-coast surveyors of what’s happening and hilarious see no need for bringing readers down. “We never write negative articles,” said CEO Pete Sheinbaum. “Not because we want to sugar coat everything, but if something is bad, why would we write about it?” AdAge News Beth Snyder Bulik