http://www.adage.com AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc. en-us Copyright 2004, Crain Communications Inc. 2006-04-06T17:45+00:00 editor@adage.com editor@adage.com AdAge News 1 hourly 1901-01-01T00:00+00:00 http://www.adage.com/news.cms?newsId=48538 <font color="#006633">Commentary by Yosi Heber</font><br> <IMG src="http://adage.com/images/random/heber040506_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- The world has changed dramatically for marketers. A CMO and his or her team can no longer hide behind just a “gut feeling” about the success of a campaign. They’ve got to prove clear results. AdAge News Yosi Heber http://www.adage.com/news.cms?newsId=48487 <font color="#993333">Commentary by Scott Donaton</font><br><IMG src="http://adage.com/images/random/scotthead_new_med.jpg" width=80 height=60 border=0 align=left> Ken Kaess lost the fight with cancer this week at 51. Looking for a way to honor him, I read through the stories Ad Age wrote about the adman in the last 10 years or so, to see how he viewed this business. Best to hear it in his own words. AdAge News Scott Donaton http://www.adage.com/news.cms?newsId=44573 <font color="#993333">Commentary by Randall Rothenberg</font><br> <IMG src="http://adage.com/images/random/plan9032806_med.jpg" width=80 height=60 border=0 align=left>Marketing communications in the era of digital media not only allows but requires integration of strategy, content and distribution. Yet instead of integration, marketing-communications companies are falling prey to silo-ization. AdAge News Randall Rothenberg http://www.adage.com/news.cms?newsId=48437 <font color="#993333">Commentary by Jonah Bloom</font><br> <IMG src="http://adage.com/images/random/bloom_med.jpg" width=80 height=60 border=0 align=left>It's not that over-the-Web content will necessarily replace other media -- although there's a growing list of traditional media brands with limited lifespans -- but that it totally changes all media and all the old media and marketing rules. AdAge News Jonah Bloom http://www.adage.com/news.cms?newsId=48438 <font color="#993333">Commentary by Jack Neff</font><br> <IMG src="http://adage.com/images/random/neff_med.jpg" width=80 height=60 border=0 align=left>CINCINNATI (AdAge.com) -- Are the dynamics of in-store consumer behavior and expectations really going to support the idea of turning store interiors into marketing "mediums"? Ad Age reporter Jack Neff takes a critical look. AdAge News Jack Neff http://www.adage.com/news.cms?newsId=48395 <font color="#993333">Commentary by Joseph Frydl</font><br> <IMG src="http://adage.com/images/random/frydl032306_med.jpg" width=80 height=60 border=0 align=left>NEW YORK (AdAge.com) -- “Starsky & Hutch” had a handful of characters and a single linear plot line to follow; “24” has over 26 characters to keep track of, along with a multiple plot lines. This tells us something about our culture as well as the about future of marketing. AdAge News Joseph Frydl