Big In Print

• P&G Launches Major ROI Review
• Upfront Brings New Scheduling Strategy for Broadcast Nets
• RadioShack Looks to Regain Relevance With Push for Younger Consumers
• Adland Gets a Good Look Through Google Glass

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Creativity Picks

Smart Rescues Stranded Drivers in Moscow

To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.