P&G's Marc Pritchard Is Ad Age's No. 1 Power Player
Despite Cutbacks, the Packaged-Goods Giant Is Still the Largest Spender
Last year's cutbacks aside, P&G still spends more on marketing than any marketer in the U.S. or, for that matter, the world.
Verizon's John Stratton Is Ad Age's No. 2 Power Player
Still the Top Carrier Thanks to a Reliable Network -- and a Single-Minded Focus on Marketing It
John Stratton was recently appointed marketing chief for Verizon's wireless business following a reorganization that eliminated his former role as the company-wide chief marketing officer.
Unilever's Simon Clift Is Ad Age's No. 3 Power Player
Digital Innovation and Focus on Food Has the Packaged-Goods Giant Knocking on Procter's Door
Led by Simon Clift, who has deep international experience and expertise in personal care, Unilever been innovative, with such tacks as a "reverse upfront" where networks pitch plans for its brands.
AT&T's Catherine Coughlin Is Ad Age's No. 4 Power Player
A Spotty Network and Possible Loss of iPhone Exclusivity Loom as Challenges
With roughly 80% of AT&T's marketing budget allotted to wireless and CEO Randall Stephenson calling wireless the "priority of this business," it's a sure bet that Catherine Coughlin will increasingly focus on wresting market share away from competitors in the deeply saturated wireless market.
J&J's Brian Perkins Is Ad Age's No. 5 Power Player
Marketing Chief Brings Branded Content and Digital Savvy to the Staid Company
Led by Brian Perkins, J&J's marketing organization has been among the package-goods industry's most innovative players in branded content and digital marketing.
Walmart's Stephen Quinn Is Ad Age's No. 6 Power Player
The Giant Retailer Now Understands Its Marketing Power--and Uses It Too
A Walmart that once failed to fully appreciate or wield its marketing power has lost those inhibitions under the leadership of Stephen Quinn.
A-B's Dave Peacock Is Ad Age's No. 7 Power Player
New Owner InBev Defers to Megabrands Like Bud Light and Natural Light
The U.S. is the global beer industry's largest and most important profit pool, and Mr. Peacock leads the entity that dominates it with a market share of nearly 50%.
McDonald's Mary Dillon Is Ad Age's No. 8 Power Player
Fast Feeder Is Lovin' Recession Thanks to Value Offering and Courting of Moms
After four years at the helm of McDonald's venerable marketing machine, Mary Dillon has driven share gains and international expansion, and continued to grow the business as the rest of the fast-food industry has slowed and declined.
Toyota's Bob Carter Is Ad Age's No. 9 Power Player
Strong Prius Blitz and Shift to Retail Focus Mark Tough Year for the Biggest Carmaker
Bob Carter, head of the Toyota Division and a 28-year veteran of the company, kept the pressure on this year with a well-recalled blitz for the third-generation Prius hybrid.
Ford's Jim Farley Is Ad Age's No. 10 Power Player
After Declining Washington's Dollars, the Best of the Big Three Steals Share From Crosstown Rivals
Ford Motor Co., which did not take federal bailout loans, has been stealing share from its two cross-town rivals that did. Credit ex-Toyota exec Jim Farley, who has made Ford the rare carmaker investing in brand-building ads as of late.
Apple's Steve Jobs Is Ad Age's No. 11 Power Player
Rising Mobile Dominance and a Beloved Brand -- It All Begins With the CEO
Few mass brands spark the fervency and dedication Apple does, and the man responsible for it all is Steve Jobs.
L'Oreal's Frederic Roze Is Ad Age's No. 12 Power Player
Though Recession-Wracked, the French Makeup Giant Still Edges P&G's Beauty Business
L'Oréal vies for leadership with Procter & Gamble Co. in global beauty care, with the roughly $4 billion U.S. business remaining one of the keystones as the company.
Google's Brin & Page Are Ad Age's No. 13 Power Players
The Advertising-Shy King of Search Shows that Brand Power Comes Through Product Focus
Google is spreading its tentacles into many industries, including some beyond advertising, but all the important decisions are still made by the founders, along with CEO Eric Schmidt.
Hyundai's Joel Ewanick Is Ad Age's No. 14 Power Player
Korean Carmaker Takes Recession Head on -- and Is Rewarded
Joel Ewanick, VP-marketing, put the word out this year that Hyundai planned to be very aggressive when other carmakers were pulling back on advertising and brand-building.
GSK's Andrew Witty Is Ad Age's No. 15 Power Player
Swine Flu (Maybe You've Heard of It) Propels Drug Maker
Forget Pfizer's mega-merger with Wyeth that solidified its position as the world's No. 1 pharmaceutical company. Now the most important man in health care and pharmaceuticals works at No. 2: GlaxoSmithKline CEO Andrew Witty.
Reckitt's Rob de Groot Is Ad Age's No. 16 Power Player
Little-Known RB Dominates More Famous Rivals When It Comes to the Top Line
Reckitt Benckiser, or RB, as it's coming to be called, has earned respect by beating its global competitive set routinely in top-line growth for more than five years running, with Rob de Groot leading the way.
Honda's Steve Center Is Ad Age's No. 17 Power Player
Conservative Approach Leads to Rare Auto Profit
Honda stuck to its conservative approach to business in the economic maelstrom and managed to eke out a full-year global profit for the fiscal year ended March 31.
Peter Sachse of Macy's Is Ad Age's No. 18 Power Player
Investment in Celebrity Product Lines Creates Halo for the Retailer
As retail's top spender, Macy's is a force in the marketing world, and Peter Sachse is pulling the strings.
JCPenney's Mike Boylson Is Ad Age's No. 19 Power Player
Manhattan Store Opening and Star Power Add Luster to Value Brand
Thanks to new celebrity lines, the opening of its first Manhattan location and upbeat marketing from Saatchi & Saatchi, one of the oldest names in retail, JCPenney, has managed to stay fresh.
Nike's Mark Parker Is Ad Age's No. 20 Power Player
Iconic Brand Takes Digital Marketing to the Next Level
Nike is the world's dominant footwear and apparel provider, and perhaps its most-accomplished digital marketer as well.
Microsoft's Mich Mathews Is Ad Age's No. 21 Power Player
Redmond Gets Its Marketing Game Going With Bing and 'I'm a PC' Efforts
While other brands pulled back in the face of a weak economy, Microsoft continued to invest -- in the Bing, Windows and "I'm a PC" pushes. All the new launches have made longtime Softie Mich Mathews an even more important exec at the company.
Pepsi's Indra Nooyi Is Ad Age's No. 22 Power Player
Despite Revolving Door in Marketing Ranks, Growth Was Strong
Indra Nooyi, one of the most powerful business women in the world, is responsible for shepherding much-loved brands like Doritos, Tostitos, Tropicana, Quaker, Gatorade and Mountain Dew, not to mention the flagship Pepsi brand.
SCJ's H. Fisk Johnson Is Ad Age's No. 23 Power Player
Marketing Teams Given Bigger Role in Product Development
H. Fisk Johnson, the fifth generation of Johnsons to have led SCJ, appears to have come into his own in his fifth year, as SCJ is streamlining its product-development process to give marketing a greater role
Coca-Cola's Joseph Tripodi Is Ad Age's No. 24 Power Player
13 Billion-Dollar Brands Make for a Bubbly Portfolio
Once head of marketing at Allstate, Joe Tripodi has made the transition to the soft-drink world nicely, helping a once chaotic marketing organization gain some footing.
Sprint Nextel's Bill Morgan Is Ad Age's No. 25 Power Player
A Post-Merger Identity Crisis and Rough Customer Service Plague Carrier
Under Bill Morgan, 52, Sprint's marketing head for nearly a year, the carrier is straddling a messaging strategy that talks both value and technological leadership.
Geico's Ted Ward Is Ad Age's No. 26 Power Player
Gecko, Cavemen and Googly-Eyed Stack of Money Give Life to Bland Category
Under Ted Ward's leadership, Geico has masterfully managed a long-term multitiered campaign and remained one of the most visible brand advertisers.
Jeff Bezos Is Ad Age's No. 27 Power Player
Customer Service Is What Makes the Brand for Amazon
Much like Steve Jobs at Apple, Amazon CEO Jeff Bezos focuses on the customer experience over tech prowess and whiz-bang features.
T-Mobile's Denny Marie Post Is Ad Age's No. 28 Power Player
The Number-Four Carrier Focuses on Value Messaging
Denny Marie Post, who joined T-Mobile from Starbucks, oversaw the carrier's most expensive advertising campaign as it launched its second Android-powered handset.
Burger King's John Chidsey Is Ad Age's No. 29 Power Player
'Super Fan' Strategy Less Than Super During Economic Downturn
Burger King CEO John Chidsey takes brand seriously, regularly singling out his company's advertising success in earnings calls.
HP's Michael Mendenhall Is Ad Age's No. 30 Power Player
Tech Giant Gets a Cohesive Marketing Strategy to Go With Engineering Acumen
HP has been one of the first companies to recognize digital as the best avenue to reach customers, with both its ad-budget dollar shifts and renewed emphasis on digital communications and marketing occurring under Michael Mendenhall.
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