New Frontiers: National Geographic Channel at 15
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a
major commitment to top-flight programming to draw in even more viewers while opening the door to
expanded tie-in opportunities for marketers looking to partner with the well-respected brand.
Getting the Most From Your Data Management Strategy
While the data management platform (DMP) has been hailed as the cure-all for the modern marketer’s
data woes, many marketers are disappointed in their DMPs, according to a new Ad Age-Neustar survey.
But this is changing: An evolution among DMPs, combined with different approaches by marketers,
offers hope that overall expectations for DMPs will soon become reality. Brought to you by Neustar.
2016 Edition Marketing Fact Pack
Annual guide to marketers, media and agencies. Brought to you by Neustar.
Viewability and Verification in the Age of Programmatic
As the role of programmatic buying and selling in digital advertising continues to grow, issues
surrounding viewability and verification are moving to the forefront. This white paper looks at the
current state of and future prospects for programmatic in a digital ad industry increasingly defined
by viewability and verification. Brought to you by RhythmOne.