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RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Why Quality Matters

Do you understand and know how to evaluate the location data that you use for your mobile campaigns? Respondents to an Ad Age survey conducted on behalf of Factual found that data quality is a top concern of marketers and agencies. Learn what questions to ask to discover how location data is sourced, how to best use this data in campaigns, and what metrics you should be using to measure results.

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Follow the Content

Digital video continues to gobble up a larger and larger share of marketers’ media spend and eat into traditional TV budgets—with the trend projected to only accelerate. With that spending increase, a sizeable majority of advertisers believe that, as with TV, context in digital video matters; they are now focusing more intensely than ever on contextual targeting when placing ads on digital platforms. A new study from Ad Age and ZEFR reveals what the market thinks about contextual targeting.

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200 Leading National Advertisers 2017 Fact Pack

Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more.

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The Digital Ad Future Isn't New Tech-It's People

As brands increasingly turn to programmatic media buying to efficiently target consumers, they’re finding that while technology is important, their biggest challenge is figuring out the best way to manage—and staff—this growing investment.

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Webcasts

quality matters: how to best leverage location data for mobile advertising

quality matters: how to best leverage location data for mobile advertising

In this webinar, learn how to best leverage quality location data for audience engagement.

Length: 60 minutes
October 11th, 2017 2:00PM EDT

Register

bought vs. bot: how measuring in-store sales lift provides reassurance in the uncertain world of digital media buying

bought vs. bot: how measuring in-store sales lift provides reassurance in the uncertain world of digital media buying

Learn how brands are measuring their digital cross-screen campaigns -- and gaining a competitive advantage in the process.

Length: 60 minutes
September 26th, 2017 1:00PM EDT

Watch On Demand

maximizing your creativity and investment on mobile

maximizing your creativity and investment on mobile

Explore the consumers' mobile user experience and how advertisers can optimize their video advertisements for the mobile device

Length: 60 minutes
September 19th, 2017 1:00PM EDT

Watch On Demand

Market Intelligence

The Digital Ad Future Isn't New Tech-It's People

As brands increasingly turn to programmatic media buying to efficiently target consumers, they’re finding that while technology is important, their biggest challenge is figuring out the best way to manage—and staff—this growing investment.

Read

Rounding Out Your Omnichannel Strategy

Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.

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Building a Smarter Social Strategy

Savvy marketers understand that a successful social strategy goes well beyond organic posts and number of fans. Social offers a variety of paid, owned and earned media elements, each with a vital role to play. Here are successful case studies that show you what specific tools, from Facebook Carousel ads to Instagram Link ads, delivered to boost e-commerce efforts, raise brand awareness and drive sales.

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Tapping Into the Power of Local to Deliver Revenue

“Local” has become a marketing channel unto itself – an ever-expanding platform from which brands can deliver paid media, social engagement and a host of other tools to consumers in that last critical mile closest to purchase. But how to harness the power of local in the most effective way? Here are tools and tactics to help marketers execute local campaigns that deliver results.

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Research Reports

2017 Hispanic Fact Pack

AdAge presents its 14th annual Hispanic Fact Pack. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers.

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2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

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Mobile Fact Pack 2016

This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

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B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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