Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

New Frontiers: National Geographic Channel at 15

Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.

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Getting the Most From Your Data Management Strategy

While the data management platform (DMP) has been hailed as the cure-all for the modern mar­keter’s data woes, many marketers are disappointed in their DMPs, according to a new Ad Age-Neustar survey. But this is changing: An evolution among DMPs, combined with different approaches by marketers, offers hope that overall expectations for DMPs will soon become reality. Brought to you by Neustar.

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2016 Edition Marketing Fact Pack

Annual guide to marketers, media and agencies. Brought to you by Neustar.

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Viewability and Verification in the Age of Programmatic

As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.

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Webcasts

Marketing Beyond the Impression: The Secret to Brand-Building in 2016 & Beyond

Marketing Beyond the Impression: The Secret to Brand-Building in 2016 & Beyond

Learn how to stop pushing ads and start involving your customers in more participatory marketing programs that build loyalty and relevance.

Length: 60 minutes
June 14th, 2016 2:00PM EDT

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How Brands Keep Their Creative Edge

How Brands Keep Their Creative Edge

Great creative is more imperative than ever to break through the marketing clutter. Join this webinar and learn about the latest tools and techniques for unlocking creativity on your team.

Length: 60 minutes
June 9th, 2016 1:00PM EDT

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Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement

Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement

Hear the results from two recent studies that reveal the important role TV and digital video plays in moving consumers down the purchase funnel from awareness to action.

Length: 60 minutes
May 25th, 2016 2:00PM EDT

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Market Intelligence

Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

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B-to-B Agency Guide 2015

Finding the best agency partner for your B-to-B marketing efforts can make all the difference to your brand. In Ad Age’s B-to-B Agency Guide for 2015, we give you all the information you need to make the right choice.

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Research Reports

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads.

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2016 Edition Marketing Fact Pack

Annual guide to marketers, media and agencies. Brought to you by Neustar.

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Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns.

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BtoB Fact Pack 2015

Spending trends, leading marketer profiles, leading B-to-B agency profiles and more.

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