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Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

Tapping Into the Power of Local to Deliver Revenue

“Local” has become a marketing channel unto itself – an ever-expanding platform from which brands can deliver paid media, social engagement and a host of other tools to consumers in that last critical mile closest to purchase. But how to harness the power of local in the most effective way? Here are tools and tactics to help marketers execute local campaigns that deliver results.

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Creative: The Future of Mobile Video Advertising

Brand advertisers are making mobile video one of the fastest growing segments in digital advertising. But for this growth to continue, new emphasis will need to be put on creative to meet the rising expectations of consumers and take advantage of the medium’s unique opportunities.

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2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

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Programmable: Moving Beyond Programmatic

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in.

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Webcasts

Connecting with Shoppers During Crucial 'Micro Moments'

Connecting with Shoppers During Crucial 'Micro Moments'

Learn to understand the advantages and disadvantages of the many types of interactive retail technologies and smart packaging solutions currently available.

Length: 60 minutes
May 31st, 2017 2:00PM EDT

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You Are What You Eat. (And Think. And Buy. And Do.) How to Turn Consumer Identity Mapping into Measurable Marketing

You Are What You Eat. (And Think. And Buy. And Do.) How to Turn Consumer Identity Mapping into Measurable Marketing

Learn how to develop a strategy for taking control of your data and your digital marketing ecosystem and understand your consumers better.

Length: 60 minutes
May 16th, 2017 1:00PM EDT

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How to Bleed Out a Brand: Why Maximizing Dollar Efficiency is Ruining Your Campaign Strategy

How to Bleed Out a Brand: Why Maximizing Dollar Efficiency is Ruining Your Campaign Strategy

Find out why the limits of traditional targeting are harming campaign efficiency, how impact beats over-optimization and how to apply it to your campaigns, and how real-time social analytics elevates brand experience and campaign performance.

Length: 60 minutes
April 26th, 2017 1:00PM EDT

Watch On Demand

Market Intelligence

Small Agency Guide 2016

Personal service, agility, creativity: A small agency has a lot to offer marketers in today’s fast-paced, quickly changing environment—starting with its size. In fact, a small agency can benefit its clients in big ways. More and more, marketers are recognizing that small agencies are not only nimble, but often highly creative and innovative. The 2016 Ad Age Small Agency Guide is here to help you find the right partner.

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Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

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Research Reports

2017 Edition Marketing Fact Pack

In our annual guide to marketers, media and agencies, we'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age DataCenter's rankings and analysis from the past year.

Learn More

Mobile Fact Pack 2016

This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

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B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

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