Programmatic: The Future of Television
The 2016 Ad Age-Trade Desk Programmatic TV survey reveals how far the industry has come since the first survey in 2015—and suggests where it’s headed as advances in data and automation fuel adoption of programmatic buying and selling for TV advertising.
New Frontiers: National Geographic Channel at 15
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a
major commitment to top-flight programming to draw in even more viewers while opening the door to
expanded tie-in opportunities for marketers looking to partner with the well-respected brand.
Getting the Most From Your Data Management Strategy
While the data management platform (DMP) has been hailed as the cure-all for the modern marketer’s
data woes, many marketers are disappointed in their DMPs, according to a new Ad Age-Neustar survey.
But this is changing: An evolution among DMPs, combined with different approaches by marketers,
offers hope that overall expectations for DMPs will soon become reality. Brought to you by Neustar.
2016 Edition Marketing Fact Pack
Annual guide to marketers, media and agencies. Brought to you by Neustar.