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Professional Resources

Ad Age Professional Resources is library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry leading topics. Built to meet your needs, we offer and abundance of webcasts, industry guides and research reports written by recognized thought-leaders in the industry.

Webcasts

Video Bootcamp: Amplify Conversion & ROI from your Video Content Marketing Strategy

How do you use video as part of your content marketing mix? Join a conversation with Aberdeen and Brightcove to discuss the findings from Aberdeen's "ROI of Video Marketing" report.

Length: 60 minutes
04-24-2014 — 2:00PM EST

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The New Rules of B2B Lead Nurturing: How to Build Relationships Across Multiple Channels from Website to Social Media

Join this webinar to explore the key elements to engaging, educating, and nurturing B2B prospects throughout the buying process.

Length: 60 minutes
04-16-2014 — 2:00PM EST

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Using Video to Drive Auto Sales and Profitability

Hear how top dealers, dealer groups and agencies are using video to dramatically improve their digital lead conversion—improving local sales effectiveness and franchise value.

Length: 60 minutes
04-03-2014 — 2:00PM EST

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Market Intelligence

Advertising Age's 2014 Guide to Audience Buying

Reaching the right audiences in the new digital world is crucial for marketers today. Ad Age's Audience Buying Guide offers profiles of ad networks, platforms and solution providers to guide you through the many choices available.

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Viewability: What Vivaki is Doing to Move the Industry Forward

When making digital buys, marketers expect their messaging to be seen. But more than 50% of digital ads are not viewable, according to some estimates. To solve this problem, the industry is struggling to set standards—and Publicis Groupe’s VivaKi is committed to solving the issues surrounding viewability.

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6 Core Insights for Online Brand Engagement

With shifts in technology that allow consumers to control how they engage with brands, marketers need to actively own their online engagement strategies. This white paper explores six key insights for marketers looking to evaluate, modify and manage those online engagement strategies.

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Research Reports

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

11-18-2013 — By Kathryn Koegel
35 Pages

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Smart Marketing Using Big Data

What marketers and agencies need to know.

04-29-2013
By Lisa Terry
32 Pages

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Going Native: Content Marketing Strategies

How to turn brands into storytellers.

09-10-2013
By Beth Snyder Bulik
24 Pages, Power Point Slides

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