Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

Programmatic: The Future of Television

The 2016 Ad Age-Trade Desk Programmatic TV survey reveals how far the industry has come since the first survey in 2015—and suggests where it’s headed as advances in data and automation fuel adoption of programmatic buying and selling for TV advertising.

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New Frontiers: National Geographic Channel at 15

Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.

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Getting the Most From Your Data Management Strategy

While the data management platform (DMP) has been hailed as the cure-all for the modern mar­keter’s data woes, many marketers are disappointed in their DMPs, according to a new Ad Age-Neustar survey. But this is changing: An evolution among DMPs, combined with different approaches by marketers, offers hope that overall expectations for DMPs will soon become reality. Brought to you by Neustar.

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2016 Edition Marketing Fact Pack

Annual guide to marketers, media and agencies. Brought to you by Neustar.

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Webcasts

The Whole Funnel is the New Holy Grail. Why Full Funnel Analytics Give You the Most Complete View of Your Mobile and Cross-screen Ad Campaigns

Programmatic: Future of Television

Join The Trade Desk, as they reveal the results of an industry survey on programmatic television. Learn about the progress made in this nascent medium and key insights on how the market is expected to evolve in the future.

Length: 60 minutes
July 13th, 2016 1:00PM EDT

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The Whole Funnel is the New Holy Grail. Why Full Funnel Analytics Give You the Most Complete View of Your Mobile and Cross-screen Ad Campaigns

The Whole Funnel is the New Holy Grail. Why Full Funnel Analytics Give You the Most Complete View of Your Mobile and Cross-screen Ad Campaigns

Learn the role that full-funnel analytics play in painting a detailed picture of mobile campaign success.

Length: 60 minutes
June 29th, 2016 1:00PM EDT

Watch on Demand

Marketing Beyond the Impression: The Secret to Brand-Building in 2016 & Beyond

Marketing Beyond the Impression: The Secret to Brand-Building in 2016 & Beyond

Learn how to stop pushing ads and start involving your customers in more participatory marketing programs that build loyalty and relevance.

Length: 60 minutes
June 14th, 2016 2:00PM EDT

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Market Intelligence

Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

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B-to-B Agency Guide 2015

Finding the best agency partner for your B-to-B marketing efforts can make all the difference to your brand. In Ad Age’s B-to-B Agency Guide for 2015, we give you all the information you need to make the right choice.

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Research Reports

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads.

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2016 Edition Marketing Fact Pack

Annual guide to marketers, media and agencies. Brought to you by Neustar.

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Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns.

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BtoB Fact Pack 2015

Spending trends, leading marketer profiles, leading B-to-B agency profiles and more.

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