RESOURCES

Ad Age Resources is an invaluable library of content for anyone who visits AdAge.com. Along with free content, you can request an array of downloadable fact packs, industry guides and market intelligence reports, each made available with the support of industry-leading sponsors. You can also register to watch Ad Age custom webcasts, created to take on the topics that matter right now.

Latest

Who is your customer?

With the massive amounts of data available on individual consumers, it’s difficult for marketers to keep track of their customers. That’s where identity resolution, the ability to build a “whole person” view of an individual, comes in to play—and smart marketers are taking advantage of this new science. Sponsored by FullContact.

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Meet Gen Z

Gen Z is coming of age, and marketers need to pay close attention to this upcoming generation of influential consumers. Throughout the year, we’ll be offering new looks at what Gen Z wants in different life areas based on exclusive research. Sponsored by UNiDAYS.

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Meet Gen Z: The Traveling Generation

A new survey from Student Affinity Network UNiDAYS finds that almost 99 percent of Gen Zers say they like to travel. For marketers, college-age Zs represent new challenges, but also new opportunities to gain loyal customers at a young age. Need more convincing? Gen Z makes up 26% of the U.S. population and already controls an estimated $143 million in spending power. Sponsored by UNiDAYS.

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Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Webcasts

Make audience-based TV advertising work for you: It’s a simple equation

Marketers have changed their focus and are no longer bound to content-driven conversations. But, all things considered, you won’t drive success with the “it’s all about audience” methodology alone—there are a couple more facets to consider.

Length: 60 minutes
June 20th, 2018 2:00PM EDT

Watch On Demand

TV and digital convergence: How to thrive in the new world of omnichannel marketing

Ad Age and 4INFO will teach you everything you need to know about omnichannel marketing in this fast-paced, informative webinar.

Length: 60 minutes
June 6th, 2018 1:00PM EDT

Watch On Demand

Creating a perfect brand partnership

Join us for a discussion about how your business can position itself for long term growth. We'll discuss the evolution of agency-client relationships, brand/vendor partnerships and much more.

Length: 60 min
May 15th, 2018 1:00PM EDT

Watch On Demand

Market Intelligence

Who is your customer?

With the massive amounts of data available on individual consumers, it’s difficult for marketers to keep track of their customers. That’s where identity resolution, the ability to build a “whole person” view of an individual, comes in to play—and smart marketers are taking advantage of this new science. Sponsored by FullContact.

Learn More

Meet Gen Z

Gen Z is coming of age, and marketers need to pay close attention to this upcoming generation of influential consumers. Throughout the year, we’ll be offering new looks at what Gen Z wants in different life areas based on exclusive research. Sponsored by UNiDAYS.

Learn More

Meet Gen Z: The Traveling Generation

A new survey from Student Affinity Network UNiDAYS finds that almost 99 percent of Gen Zers say they like to travel. For marketers, college-age Zs represent new challenges, but also new opportunities to gain loyal customers at a young age. Need more convincing? Gen Z makes up 26% of the U.S. population and already controls an estimated $143 million in spending power. Sponsored by UNiDAYS.

Learn More

Refocusing The Role Of Creative

The fast-changing, multi-layered digital world has created challenges for event the world's largest marketers. Here's how a creative management platform—a cloud-based technology that enables real-time, actionable creative product, distribution, measurement and optimization—can help. A creative management platform can provide a powerful creative lever to make advertising more creative. Sponsored by Celtra.

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Research Reports

Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

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Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year.

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200 Leading National Advertisers 2017 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

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2017 Hispanic Fact Pack

Advertising Age presents its 14th annual Hispanic Fact Pack. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers. In this report, you will learn: - Hispanic ad spending by medium - Largest advertisers - Largest media properties - Largest Hispanic ad agencies - Time spent online - Purchase intent - Population trends - Language preferences for Hispanic adults

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