Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

Programmatic and the Rise of Digital Audio

In this age of mobility, the intensifying interest around audio is being driven by a simple fact: Consumers love digital audio. And marketers are taking notice. As the new Ad Age survey with The Trade Desk discovered, smart marketers are using programmatic technology to take advantage of this rapidly growing area.

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Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

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New Frontiers: National Geographic Channel at 15

Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.

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B2B cover

B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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Webcasts

Beyond the Walled Garden

Beyond the Walled Garden

Sign up for this webinar to learn revealing facts on how to make your next digital media buy more strategic.

Length: 60 minutes
October 11th, 2016 1:00PM EDT

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Tune into Programmatic Audio - The Audience is Listening

Tune into Programmatic Audio - The Audience is Listening

Streamable music goes where other media can't - on your commute, at the gym, or at the office making it the ideal place to share personal and tailored brand messages. Join Trade Desk as they explore new ad opportunities through programmatic audio.

Length: 60 minutes
October 5th, 2016 1:00PM EDT

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Social Activism in the Age of Social Media

Social Activism in the Age of Social Media

How are Millennials learning about and engaging in social causes? Hear study findings and present best practices that organizations, nonprofit or otherwise, can glean from the Ad Council's learnings.

Length: 60 minutes
September 20th, 2016 2:00PM EDT

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Market Intelligence

Small Agency Guide 2016

Personal service, agility, creativity: A small agency has a lot to offer marketers in today’s fast-paced, quickly changing environment—starting with its size. In fact, a small agency can benefit its clients in big ways. More and more, marketers are recognizing that small agencies are not only nimble, but often highly creative and innovative. The 2016 Ad Age Small Agency Guide is here to help you find the right partner.

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Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

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Research Reports

B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

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Social Media 2016

Where Marketing Is More Authentic, Engaging and Now Efficient

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Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads.

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