The Digital Ad Future Isn't New Tech-It's People
As brands increasingly turn to programmatic media buying to efficiently target consumers, they’re finding that while technology is important, their biggest challenge is figuring out the best way to manage—and staff—this growing investment.
Rounding Out Your Omnichannel Strategy
Though substantially different in many ways, digital audio and native advertising share the promise of giving users an organic experience—more seamlessly integrated into content, and better aligned with the audience’s current activity and interests. Both publishers and programmatic technology providers are putting their weight behind native and audio as key elements of advertisers’ overall media strategy. This report gives you what you need to know about buying programmatic audio and native.
Building a Smarter Social Strategy
Savvy marketers understand that a successful social strategy goes well beyond organic posts and number of fans. Social offers a variety of paid, owned and earned media elements, each with a vital role to play. Here are successful case studies that show you what specific tools, from Facebook Carousel ads to Instagram Link ads, delivered to boost e-commerce efforts, raise brand awareness and drive sales.
Tapping Into the Power of Local to Deliver Revenue
“Local” has become a marketing channel unto itself – an ever-expanding platform from which brands can deliver paid media, social engagement and a host of other tools to consumers in that last critical mile closest to purchase. But how to harness the power of local in the most effective way? Here are tools and tactics to help marketers execute local campaigns that deliver results.