Professional Resources

Ad Age Professional Resources is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics. Built to meet your needs, we offer an abundance of webcasts, industry guides and research reports written by recognized thought leaders in the industry.

Programmable: Moving Beyond Programmatic

Big data, digital transformation and audience buying are changing the way marketers think about campaigns. Programmatic is no longer enough to help brands stay on top of everything in this rapidly shifting marketplace. That’s where programmable comes in.

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Celebrating the Clio Health Awards 2016

With the spotlight on the Grand Clios and the Best of the Year Awards, the Clio Health Awards 2016 winners demonstrate the depth and diversity of health advertising as it evolves to encompass more than the pharmaceutical and health services that have historically served as its backbone.

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National Geographic: Going 'Further' with Global Rebrand

National Geographic is launching its groundbreaking “MARS” series—and unveiling the largest global rebrand in its history. Leading with the tagline “Further,” the network is rolling out a radical new approach to content and positioning across its many platforms.

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Mobile Fact Pack 2016

This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

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Webcasts

FaceBook Advertising: Advanced Strategy for Social Success in 2017

FaceBook Advertising: Advanced Strategy for Social Success in 2017

Facebook is one of the most powerful advertising engines on the planet. And in 2017, it’s poised to change the digital advertising landscape as we know it. Are you prepared to stay ahead of the curve?

Length: 60 minutes
December 15th, 2016 2:00PM EST

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Move from Social Listening to Social Intelligence: How to Turn Insights into Actions

Move from Social Listening to Social Intelligence: How to Turn Insights into Actions

Learn about the current landscape of the Social Listening industry, and how it is evolving from Social Listening to Social Intelligence, to help brands get ahead of the game with the right measurement strategies and technologies.

Length: 60 minutes
December 8th, 2016 11:00AM EST

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Going Beyond the Click: The Importance of Web Personalization

Going Beyond the Click: The Importance of Web Personalization

In this webinar with leading global B2B research and advisory firm SiriusDecisions, and Acquia Partner Inviqa, you will learn the tactics to optimize your personalization strategy.

Length: 60 minutes
November 9th, 2016 1:00PM EST

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Market Intelligence

Small Agency Guide 2016

Personal service, agility, creativity: A small agency has a lot to offer marketers in today’s fast-paced, quickly changing environment—starting with its size. In fact, a small agency can benefit its clients in big ways. More and more, marketers are recognizing that small agencies are not only nimble, but often highly creative and innovative. The 2016 Ad Age Small Agency Guide is here to help you find the right partner.

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Strengthening Relationships Along the Path to Purchase

Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.

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Digital Trailblazers

How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.

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Using Conversion Marketing to Drive Consumer Action

Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.

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Research Reports

B-to-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space.

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Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

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Social Media 2016

Where Marketing Is More Authentic, Engaging and Now Efficient

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Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads.

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