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  1. Wal-Mart CMO Defends Private-Label Brand Expansion
    Published: November 23, 2009
    By: Hoag Levins

    NEW YORK (AdAge.com) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this year, the retail giant sparked a controversy in the food marketing industry when it unveiled a revamped "Great Value" brand line that includes more than 5,000 items in 100 grocery categories. Mr. Quinn said the effort was rooted in the company's desire to help customers who couldn't otherwise afford adequate food for their families.

  2. Calculating the Tim Armstrong Premium as AOL Goes Public
    Published: November 22, 2009
    By: Michael Learmonth

    NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.

  3. Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
    Published: November 22, 2009
    By: Natalie Zmuda

    ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield."

  4. Brands Have a Role to Play in Helping People Find the Good Stuff
    Published: November 22, 2009
    By: Steve Rubel

    The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.

  5. Will Retailers or Consumers Come Out on Top on Black Friday?
    Published: November 22, 2009
    By: Jack Neff

    BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide which succeeds at outsmarting the other.

  6. Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars
    Published: November 22, 2009
    By: Michael Learmonth

    NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?

  7. Pop-Up Retail Goes Mainstream in the U.K.
    Published: November 22, 2009
    By: Emma Hall

    LONDON (AdAge.com) -- Temporary pop-up shops have become a permanent fixture in the U.K. No longer an underground phenomenon, these one-off marketing tactics designed to get instant buzz have graduated to the mainstream, with Unilever, Cadbury and Britain's biggest entertainment retailer, HMV, all setting up shop for the holiday season.

  8. Marlboro Country Thrives on Web Despite Border Controls
    Published: November 22, 2009
    By: Jeremy Mullman

    CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the tobacco company's Marlboro.com site is drawing 1.5 million visitors a month.

  9. Branson Says Competing Airlines Should Start From Scratch
    Published: November 22, 2009
    By: Michael Bush

    FT. LAUDERDALE, Fla. (AdAge.com) -- Richard Branson sat down with Ad Age to talk about the future of the airline industry, what he hopes legacy carriers can learn from Virgin America, TV as an ad medium, what marketers need to do to get through the economic downturn and, of course, commercial space travel.

  10. Bloomberg Seeks Agency for Global Branding
    Published: November 20, 2009
    By: Nat Ives

    NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

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