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The World: Ad Age Global News & Data
GM consolidates at Initiative Media
By: Emma Hall
Published: September 15, 2003
Video
Latest in Green Marketing: Clothes-Closet Advertising
By: Hoag Levins
Published: November 04, 2008
NEW YORK (AdAge.com) -- One of the tentacles of the rapidly expanding green-marketing movement is turning consumers' clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers' commercial messages into consumers' bedrooms and other dressing areas.
News
Beer is Back as U.S. Drinkers' Beverage of Choice
By: Jeremy Mullman
Published: July 25, 2006
CHICAGO (AdAge.com) -- A just-released poll from the Gallup Organization found that beer is again the beverage Americans drink most often, beating wine by a 41% to 33% margin. (Liquor, however, climbed to 23% -- up from 21% last year.)
DigitalNext
Snagging Free Gap Jeans Using Facebook Places Comes at a Price
By: Matt Carmichael
Published: November 05, 2010
How did the first deal from Facebook's Places turn out? One shopper found that free jeans come at a price.
News
Latest Lincoln Effort Stars 'Mad Man' John Slattery
By: Rich Thomaselli
Published: September 30, 2010
NEW YORK (AdAge.com) -- Ford Motor Co. is breaking a new campaign for its Lincoln MKX and the MKZ Hybrid, hoping a little dose of "celebrity lite" from "Mad Men" actor John Slattery will both add star power to the ads while at the same time letting the brand take center stage.
