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By: Emma Hall
Published: September 15, 2003
By: Hoag Levins
Published: November 04, 2008
NEW YORK (AdAge.com) -- One of the tentacles of the rapidly expanding green-marketing movement is turning consumers' clothes closets into a new sort of advertising venue. The New York-based Hanger Network has crossed the concept of an environmentally friendly clothes hanger with in-home advertising strategies. The end result is a new medium that helps to protect the Earth at the same time it carries big marketers' commercial messages into consumers' bedrooms and other dressing areas.
By: Ann Marie Kerwin
Published: February 01, 1999
By: Jeremy Mullman
Published: July 25, 2006
CHICAGO (AdAge.com) -- A just-released poll from the Gallup Organization found that beer is again the beverage Americans drink most often, beating wine by a 41% to 33% margin. (Liquor, however, climbed to 23% -- up from 21% last year.)
By: Andrew Hampp
Published: November 15, 2010
LOS ANGELES (AdAge.com) -- Although it's a nearly 30-year-old franchise, World Wrestling Entertainment may be having its biggest year yet in 2010. Since transitioning from an adult-targeted TV and event property to a family-friendly, PG-rated property in 2008, the WWE has conquered more platforms and pop-culture milestones in the last two years than nearly all of its previous iterations.
By: Laurel Wentz
Published: October 05, 2010
NEW YORK (AdAge.com) -- Verizon Communications is moving its estimated $40 million to $50 million U.S. Hispanic account to independent Lopez Negrete Communications from incumbent GlobalHue after a review.
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