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Tiger Woods Returns with Sponsors' Support
Published: March 16, 2010
By: Jeremy Mullman
CHICAGO (AdAge.com) -- Tiger Woods is returning to golf, and many of his biggest backers are coming with him. Nike, Gillette and EA Sports all expressed support for Mr. Woods' now public plan to play in April's Masters, although none except EA Sports -- which has already gone ahead and launched a Woods-themed video game for the coming year -- has not indicated if or when Mr. Woods will return to a front-and-center role in their marketing messages.
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Syfy Edges Further From Science Fiction Roots
Published: March 16, 2010
By: Andrew Hampp
LOS ANGELES (AdAge.com) -- A year after the Sci-Fi Channel replaced its name with the more vague and therefore less limiting "Syfy," the network is also broadening its pitch to advertisers.
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With Google out, Will Baidu Reign in China?
Published: March 16, 2010
By: David Wolf
Amid the Twitter death watch, the blogged eulogies and the pundits' postmortems for Google's local Chinese search site, we are all beginning to ask what the Chinese internet industry -- and the digital advertising business -- will be like when Google.cn is no more. And at first glance, the closure of Google.cn looks to be a bad thing for everyone but Baidu shareholders.
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NBC, Dr Pepper Manage to Blur Commerce, Content Even More
Published: March 16, 2010
By: Brian Steinberg
NEW YORK (AdAge.com) --The day when commercials are indistinguishable from the programs they support finally arrived -- just before 10 p.m. Eastern last Thursday night. That's when an ad for Dr Pepper ran after NBC's insider-y sitcom "30 Rock," making use of recurring character Dr. Spaceman, played by comic Chris Parnell. In the spot, which was paired with a more-traditional TV commercial for the soda, Mr. Parnell's fictional medical practitioner decried boredom and told viewers how drinking Dr Pepper could banish it. A few moments later, viewers saw the credits roll for "30 Rock."
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Marketers, Meet the 'Multi-Minding' Woman
Published: March 16, 2010
By: Martin Bihl
"Multi-minding" is a sort of evolution of "multi-tasking"; whereas multi-tasking was more activity-related, multi-minding is more thinking-related. It is the idea that people -- women more so than men -- are literally thinking about multiple things at once. This makes sense and seems a logical progression that our current electronic environment accelerates. But why are we like this? Kelly Skoloda's book "Too Busy to Shop: Marketing to Multi-Minding Women" either doesn't have an answer or isn't interested in one.
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Wunderman Names Mark Russell President of Toronto Office
Published: March 16, 2010
Wunderman taps Mark Russell for president of Toronto office as well as managing director of a newly created central region of Blast Radius' presence in Dearborn, Chicago and Toronto.
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The Onion A.V. Club Rocks Out, Karaoke-Style, With a Little Help From Starbucks
Published: March 16, 2010
By: Simon Dumenco
Here's a lovely idea from the gang at The Onion: A.V. Club Undercover, a new music-video web series in which 25 different bands are being invited to cover 25 different songs -- some beloved classics, others cheeseball karaoke standards. Every Tuesday a new band covers another song selected by A.V. Club editors. Want to know who's going to cover Journey's "Faithfully," The Cure's "In Between Days," Nirvana's "Silver," Starship's "We Built This City," etc.? Stay tuned ...
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Despite Digital Crackdown, Companies Still See Fast Growth in China
Published: March 16, 2010
By: Normandy Madden
BEIJING (AdAge.com) --Google's likely shutdown of its Chinese-language Google.cn search engine, the main portion of its China operation, isn't good news for marketers and their ad agencies -- but it hasn't fazed them about business opportunities for multinational companies in the mainland, either.
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Would You Check in to a Box of Tampax? For Charity?
Published: March 16, 2010
By: Kunur Patel
NEW YORK (AdAge.com) -- Would you check in to a box of Tampax like you'd check in to a bar on Foursquare? How about a jar of Miracle Whip? P&G, Kraft and a Silicon Valley startup are betting you will, well, at least for charity.
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How MediaCom Is Fighting the Commoditization of Agencies
Published: March 16, 2010
By: Michael Bush
NEW YORK (AdAge.com) -- Media agencies remain at risk of being totally commoditized, but MediaCom Worldwide CEO Stephen Allan has fought back in his year and a half at the helm.
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